In mid-December last year, Joseph Keating, Counselor of the Irish Embassy in China, participated in the "Love Knows No Borders" international charity sale. After experiencing the tense atmosphere of the live broadcast room, he accepted an exclusive interview with a reporter from Nanfang Daily.
Qiao Keating told reporters that Ireland has been actively participating in the charity sale since 2012, and the Irish Embassy in China is pleased to contribute to the Chinese Ministry of Foreign Affairs' poverty alleviation project in Yunnan Province again in 2021.
At the same time, Ireland has been actively participating in public welfare projects in China in other ways.
“We believe that similar cooperation is critical in other areas. The Covid-19 pandemic and climate change are complex global challenges, placing enormous burdens on economically underdeveloped countries. Ireland is actively working with partners to address these challenges. Personally, this is the second year that I have participated in the Ministry of Foreign Affairs' charity sale live, and I am very happy to be part of this charity event."
When talking about the new business model of the live broadcast platform, Qiao Keating said that the digital transformation has reduced the cost of engaging in international trade and promoted the cooperation of the global value chain.
Small businesses, in particular, are able to take advantage of advanced, innovative digital tools to overcome barriers to growth as they digitize.
"Information and communication technology services provide the necessary network infrastructure for digital trade and are an important pillar of the digitization of trade, and the expansion of e-commerce activities is a useful complement to the existing, rules-based multilateral trading system."
The experience of the live delivery mode has made the envoys of various countries, including Qiao Keting, fully feel the strong consumption power and potential of China.
Qiao Keating believes that over the past 40 years, China's rapid economic and social development has been impressive, and millions of people have been lifted out of poverty and no longer plagued by food shortages.
“The continued success of China’s economy has led to a substantial increase in residents’ disposable income, while also driving consumption growth in recent years. Leveraging e-commerce and live streaming, sellers can easily access larger retailers without having to invest in brick-and-mortar stores in cities. market to meet the consumption needs of consumers in various cities in China, which are growing significantly."
Reporter Ye Dan