The gynecological operating room became a live broadcast scene——
The traffic-oriented live broadcast industry should draw a red line
According to a recent media report, the Health Bureau of Donggang District, Rizhao City, Shandong Province issued a warning to the hospital and a fine of RMB 50,000 because a doctor from Rizhao Central Hospital, Mr. Li, broadcast gynecological surgery on the Internet.
The doctor involved has been detained under criminal detention, and 11 related personnel have been severely held accountable.
The live broadcast of gynecological surgery events, which has attracted wide public attention, has exposed the phenomenon of traffic supremacy in the development of the digital economy, and the regulatory dilemma and ecological construction behind it should be paid more attention.
Live gynecological surgery exposes industry regulatory dilemma
The female patient went to the hospital for gynecological surgery. When she was lying on the operating bed, she did not expect that thousands of eyes were prying into her privacy through a screen. The operating room should have the most privacy and protection. , turned out to be a live broadcast.
The culprit was a male anesthesiologist in the operating room.
"Is it crazy to think about traffic? Can gynecological surgery be broadcast live?" "Eight lifetimes of virtue are missing!" "Doctors without humanity!" "Invasion of personal privacy must be severely punished!"... Once the incident was exposed, it caused outrage across the Internet.
In recent years, with the rapid development of the Internet, various live broadcast platforms have emerged, and the industry of online anchors has become more and more popular.
Due to the low barriers to entry in the live broadcast industry, the quality of practitioners varies, and industry chaos occurs from time to time.
In the medical field alone, there have been incidents such as live broadcast of nurses dispensing medicines and intubating patients with gastric tubes, which have caused controversy many times.
The problem of no bottom line rubbing traffic in live broadcasts is becoming more and more serious.
"The reason why the live broadcast industry has repeatedly violated privacy is driven by economic logic, especially in the case of low cost and high income, such privacy-infringing live broadcast behavior is widespread." Guoyan New Economy Zhu Keli, the founding dean of the institute and chief researcher of the New Economy Think Tank, said that the low cost here refers to the low cost of illegal and infringement implemented to gain attention. , the traffic and conversion revenue brought by it is high.
In contrast, to prevent and eliminate the adverse consequences and malignant impacts of such behaviors, the related rights protection costs and governance costs are relatively high.
"As a new business and new thing, the live broadcast industry has developed rapidly in recent years. Although regulatory governance and policies and regulations are closely following, it still faces many tests and challenges." Zhu Keli said.
Hu Qimu, chief researcher of Sinosteel Economic Research Institute and senior researcher of digital economy think tank, believes that the advancement of new technologies has greatly lowered the threshold for live broadcasts, and everyone can broadcast live broadcasts, which has greatly increased the probability of privacy violations. Coupled with industry supervision The long-term mechanism is not perfect, and objectively allows some criminals to take advantage.
"Some broadcasters have weak legal concepts and distorted values. In order to gain traffic, they use other people's privacy as a selling point to gain commercial interests." Hu Qimu said.
Live streaming platforms must say goodbye to the unspoken rule that traffic comes first
According to a report from the Donggang Branch of the Public Security Bureau of Rizhao City, Shandong Province, after receiving reports from the public, the police investigated the relevant personnel of the hospital involved before arresting the doctor involved.
Currently, the case is under further investigation.
Waiting for Li will be punished by law.
But what is puzzling is, how can something as bad as live gynecological surgery pass the platform's review?
Does this mean that the platform's review mechanism has not adapted to the current development?
In response, the live broadcast platform publicly responded that it was warned and cut off many times during the live broadcast, and then was permanently banned.
In other words, it seems that the platform's intervention has been in place in time.
But such an attitude is obviously not recognized by netizens: behavior of this scale requires "many warnings".
In fact, as a platform with young people as its main users, the live broadcast platform has always been considered relatively loose in terms of content control.
Although its audit has AI and manual screening, it is difficult to guarantee that there will be no problems in the face of massive content.
"Some platforms have failed to fulfill their regulatory responsibilities and unilaterally condone some illegal acts for the sake of the platform's activity." Hu Qimu said bluntly that the characteristic of many business models in the digital economy is to obtain commercial benefits through the realization of traffic, so traffic is important in corporate valuation. , investment and financing and other activities are a factor of great weight. It is inevitable that there will be distortions in the development concept of platforms or enterprises, which will make traffic come first and lead to some abnormal phenomena.
Zhu Keli believes that science and technology for good is not an abstract concept, nor an imaginary vision, nor does it require the platform to abandon the legitimate pursuit of commercial interests, but through the renewal of ideas and the reconstruction of rules, let the platform behind the power of science and technology. Operators, users and related parties can have more empathy and sense of boundaries, so as to make a real trade-off between commercial value and public value, and find a balance between development and order.
"For the live broadcast platform, because it is a combination of technology and culture, it is necessary to place public value above commercial value, take self-discipline and autonomy as the origin, bid farewell to the concept of traffic first and the corresponding 'hidden rules', embrace The concept of giving priority to public value and the corresponding 'clear rules'. This is the true meaning of science and technology for good and business improvement, and it is also an important source for live broadcast and even all platform economies to build future competitiveness."
"The motivation of the live broadcast industry to pursue traffic is natural, and demarcation of boundaries is the key means to combat the supremacy of traffic." Pan Helin, member of the Information and Communication Economics Expert Committee of the Ministry of Industry and Information Technology and executive director of the Digital Economy Research Institute of Zhongnan University of Economics and Law, said that the live broadcast The main problem of chaos is the lack of clear legal and moral boundaries.
Collaborative governance can create a healthy live broadcast ecosystem
As of March 2020, the number of online live broadcast users in my country reached 560 million, accounting for 62.0% of the total netizens.
At present, young people have gradually become important consumers of Internet culture and producers and disseminators of Internet culture.
The "2020 National Research Report on Internet Usage of Minors" shows that there are 183 million minor netizens, and the Internet penetration rate of minors is 94.9%. my country's minor netizens are increasingly showing a trend of younger age.
Teenagers use the Internet to obtain information, broaden their horizons, and enrich their lives. At the same time, some vulgar, vulgar and kitsch bad information may also enter their sights and affect their physical and mental health.
To this end, the Central Cyberspace Administration of China has launched several special campaigns, focusing on rectifying harmful information such as historical nihilism, pornography and vulgarity, and vulgarity. Cyberspace is noticeably cleansed.
In recent years, in addition to the relevant provisions at the basic level such as the "Network Security Law" and "Internet Information Service Management Measures", in order to standardize the online live broadcast industry, relevant departments have also issued the "Notice on Strengthening the Management of Online Performances" and "Internet Live Broadcasting Service Management". A series of more targeted regulations, such as the Regulations, clarify the behavioral norms and responsibilities of online live broadcast platforms.
Zhu Keli said that no matter what kind of platform, whether live broadcast or short video, good content is king.
In order to build a healthy ecology, we must focus on and serve healthy and upward quality content, and use this as the basic core.
"For platforms, it is necessary to formulate strict self-discipline conventions and continuously improve them, and continue to consolidate platform responsibilities. After all, open cyberspace is not a place outside the law; for governments, it needs to be supplemented by inclusive, prudent, reasonable and effective governance methods. , to combine machine identification and manual review, strengthen content supervision and market pattern guidance, and further promote the healthy development of the live broadcast and short video industries. In addition, industry organizations and social supervision are also inseparable. Through multi-party ecological governance, the It leads to a new orbit of a virtuous circle." Zuckerley said.
Hu Qimu also emphasized that the first is government supervision, which provides system supply and law enforcement guarantees; the second is platform monitoring, which technically realizes content management and ecological optimization; the third is the self-discipline of live broadcasters and the establishment of a healthy live broadcast concept. The three are indispensable.
Hu Qimu believes that in addition to forming a model of collaborative governance, relevant departments should carry out joint punishments according to law for anchors who seriously violate laws and regulations, so as to eliminate the "black sheep" in a timely and effective manner, and protect a clean and upright network environment.
Our reporter He Xinghui intern Lanxia Chen Fangyun