In the past two days, in the Beijing Winter Olympics, various ice and snow events are going on fiercely.
Outside the venue, cultural and creative products of the Winter Olympics are highly sought after, ski resorts and ice skating rinks are crowded with ice and snow experiencers, and ice and snow tourism has become a new trend...
Ice and snow are also invaluable assets.
Riding the east wind of the Beijing Winter Olympics, the public's enthusiasm for ice and snow sports is high, and the ice and snow resources are turned into ice and snow culture and ice and snow economy in various places.
Ice and snow sports become a new trend
"I didn't expect skiing to be so exciting and fun!" This Spring Festival, Zhang Wei, a young man from Hubei who had never been exposed to ice and snow sports before, met with friends to ski at Shennongjia International Ski Resort.
He said that with the holding of the Beijing Winter Olympics, ice and snow sports have become a new trend.
In his circle of friends, ice climbing, curling, snow extreme sports, etc. have also attracted more and more attention.
Like Xiao Zhang, this year, many people choose to "celebrate the New Year on ice" and "Chinese New Year on snow".
At Shichahai Ice Rink in Beijing, people step on ice skates or ride ice bikes, enjoying the fun of ice and snow sports; at Yuehai Ski Resort in Yinchuan, Ningxia, many people wear professional equipment and experience the thrill of speeding on the snow track...Ice and snow sports It has become one of the most fashionable "celebration methods" for the Spring Festival of the Year of the Tiger.
Ice and snow sports are "hot", and ice and snow venue operators feel the most.
At the Chenlu International Ice Center in Beijing's Chaoyang District, the daily schedule for figure skating and ice hockey is packed from morning to night.
"When we started business in 2017, we only had one ice hockey team, but now it has increased to eight, and there are 220 trainees who come to train frequently," said Yang Yiwei, general manager.
According to data from the National Bureau of Statistics, as of October 2021, the number of people participating in ice and snow sports in China has reached 346 million, and the goal of "driving 300 million people to participate in ice and snow sports" has been achieved.
Cultural tourism products are popular
Ice and snow sports are hot, and the consumption of related cultural and tourism products is also growing rapidly.
After the opening ceremony of the Beijing Winter Olympics, the sales of the same style of down jackets for athletes increased significantly; the Beijing Winter Olympics mascot "Bingdundun" was also sold out quickly, and it was hard to find a "dun".
In Altay, Xinjiang, tourists travel on "fur skis", which integrates skiing with folk customs; in Inner Mongolia Xiangshawan Ski Resort, skiers can look up at the desert and have a different experience...
Big data from the travel platform shows that since December last year, the number of bookings for ski resort tickets across the country has increased by 86% year-on-year, and skate shoes, ski suits, and snowboards have become hot-selling "New Year's goods".
Especially during the Spring Festival this year, the turnover of ice and snow sports equipment and equipment has increased by one to three times. Many types of products such as ice and snow sports tours, ice and snow folk tours, ice and snow health care tours, and indoor ice and snow tours are rapidly driving the winter tourism market.
Dai Bin, president of the China Tourism Academy, pointed out that from a national perspective, a new pattern of "ice and snow economy" that is fully blooming from east, west, north and south, all year round, has taken shape, and there will be more and more ice and snow projects in the future.
The "China Ice and Snow Tourism Development Report (2022)" estimates that from 2021 to 2022, China's ice and snow leisure tourism revenue is expected to exceed 320 billion yuan.
The ice and snow industry has broad prospects
A ski ticket points to a consumer market, a set of ice hockey equipment contains an industrial chain, and an ice and snow town reflects a development model.
Since the successful bid for the Winter Olympics in 2015, the ice and snow sports of "not leaving Shanhaiguan" have made great strides to "expand southward, westward and eastward", achieving nationwide coverage and four-season operation.
As of the beginning of 2021, there are 654 standard ice rinks and 803 ski resorts in the country, an increase of 317% and 41% compared with the successful bid for the Winter Olympics in 2015.
China has initially formed an ice and snow industry system based on the construction and operation of ice and snow venues, with ice and snow mass leisure fitness and competition performances as the core, driven by ice and snow sports tourism, and supported by ice and snow equipment manufacturing.
According to the "Research Report on the Development of China's Ice and Snow Industry in 2021", from 2015 to 2020, the total scale of China's ice and snow industry will increase from 270 billion yuan to 600 billion yuan.
By 2025, the total scale of China's ice and snow industry is expected to reach one trillion yuan, and the ice and snow industry is becoming a new economic growth point.
Wang Xueli, director of the Sports Industry Development Research Center of Tsinghua University, said that the preparation of the 2022 Beijing Winter Olympics will lay a good foundation for the high-quality development of China's ice and snow industry.
The development of China's ice and snow industry is going from "1" to "N", from improving infrastructure to upgrading products and services, from increasing the number of consumers to improving consumption levels and consumer experience, and from the improvement of the industrial chain to the positive development of the industrial value chain the process of.
Reporter: Leaf