In the hearts of "returnees", "New Year's Customs" is a concert on the way back home, and a movie watched by the whole family;
In the hearts of "tourists", "New Year's custom" is the mother's smile in the passenger seat, and the speed and passion on the ski resort;
In the hearts of "original people", "New Year's custom" is sweating like rain on the treadmill, and it is the "New Year's taste" that can't be removed from the pages of a book.
From sacrificing the stove to sweeping the dust, sticking the Spring Festival couplets and setting off firecrackers, watching the Spring Festival Gala during the New Year’s Eve, to traveling, grabbing red envelopes and celebrating the New Year, fitness reading and watching live broadcasts, many emerging “New Year customs” have been continuously injected into the connotation of the times, changing the way of entertainment and enriching the Spring Festival. experience.
Homecoming Reunion: Live Movie "New Choice" for Family Fun
"I walk in a hurry and keep my footsteps. In fact, it is not to go far, but to go home." After the opening of the Spring Festival in 2022, a plane took off from Changsha Airport. This seemingly ordinary flight was staged during the journey. A live-action concert.
"Liuyang River", "How to Sigh", "Return"... This adventure presents a New Year audio-visual feast of "culture + entertainment" for returning travelers.
This national style-themed "air concert" is one of the "Cultures Entering Thousands of Homes - Live Video Hometown Year" activities in 2022. Online platforms such as Douyin, Kuaishou, Station B, Weibo, Kugou, etc. all participated in the event. .
In Douyin, the topic of "Intangible Cultural Heritage Chinese New Year DOU to broadcast" was launched; in Kuaishou, a collection of videos on the theme of "Intangible Cultural Heritage in the New Year" was launched; in Station B, the "My Hometown Year" area was launched; in Weibo, it was launched The two topics of "Intangible Cultural Heritage Celebrating the New Year" and "National Treasure Guardian"; on Kugou, the "New Year's Song that Accompanying Me Growing Up" series of playlists and "air concert" activities are planned, which inherit and carry forward the excellent traditional Chinese culture. This year's Spring Festival has a different meaning.
In addition, the Spring Festival movies in the Year of the Tiger present a thriving scene. Bringing parents or inviting friends to watch a movie is not only a leisure choice for the festival, but also a ceremonial New Year's "custom".
"Shuimen Bridge of Changjin Lake", "This Killer Is Not Too Calm", "Miracle · Stupid Child"... This year's Spring Festival has various types of movies, including blockbusters that highlight the main theme, and lighthearted and humorous dramas, which satisfy the audience of all ages. film needs.
According to statistics from the State Film Administration, from New Year's Eve to the sixth day of the first lunar month (January 31 to February 6), the box office of movie theaters in cities across the country was 6.035 billion yuan, and the number of moviegoers was 114 million.
Travel: "New Way" for Self-driving Skiing, Leisure and Entertainment
Return home, for reunion; travel, for reunion.
With the improvement of the consumption power of young online groups and the change of the concept of traditional festivals, "travelling for the New Year" has gradually become a new choice for Spring Festival entertainment.
According to data released by Tongcheng Research Institute, the top ten popular destinations during the Spring Festival travel this year are Sanya, Shanghai, Beijing, Chongqing, Guangzhou, Hangzhou, Chengdu, Nanjing, Suzhou and Changsha.
Thanks to its superior climate and environment, Sanya is favored by tourists as a long-term tourist destination in winter.
During the Spring Festival, Sanya Nanshan Scenic Spot launched the light music song, dance, poetry and painting drama "Neon Dresses and Brahma", and Sanya Haichang Dream Ocean Never Sleeping City pioneered the "Circular Universe" script killing, enriching the supply of cultural tourism market and creating a strong Spring Festival atmosphere.
It is worth noting that due to flexible time and free itinerary, self-driving travel has become the preferred way for many people to travel.
During the Spring Festival, self-driving tours in the Jade Dragon Snow Mountain Scenic Area were popular, with an average of more than 5,000 vehicles entering the scenic area every day, reaching the level of the same period of the Spring Festival in 2019.
During the Spring Festival holiday, the Jade Dragon Snow Mountain Scenic Area received a total of 53,600 tourists. Domestic self-driving tours increased significantly, and independent tourists accounted for about 80% of the number of visitors.
The ceremonial sense of the New Year is superimposed on the Beijing 2022 Winter Olympics, making the popularity of ice and snow sports unprecedentedly high.
According to relevant statistics from the China Tourism Academy, the popularity of ice and snow tourism has increased, and the number of searches and reservations in major ski resorts has increased significantly, and the number of tourists in indoor ski resorts and ice skating rinks in the southern region has also increased significantly.
Skiing, snowboarding, downhill, slalom... Zhang, a college student from Cangzhou, Hebei Province, is a skiing enthusiast. He went to Chengdu this Spring Festival to see "Xiling Qianqiu Snow in the Window" - Xiling Snow Mountain Ski Resort style.
Chengdu's Xiling Snow Mountain Ski Resort is a hot search term for this year's Spring Festival ski resort. This largest ski resort in the south not only enables local tourists to "ski in place", but also attracts a large number of tourists from the north to "ski down south".
In addition to ice and snow sports, hiking, mountain climbing, basketball, football, etc. are also popular sports, attracting people from the dining table, wine table, and card table to the sports field.
New Year's Eve in Place: Fitness, Reading and Healthy Living "New Attitude"
Whether returning home, traveling, or celebrating the New Year in situ, this place of peace of mind is my hometown.
In the context of epidemic prevention and control, fitness and reading have become the preferred choices for many people who celebrate the New Year in situ.
"It used to be 'I gain three pounds during the festive season', but now it is 'Burn my calories'. I am usually busy with work and have no time to exercise. This holiday, I have achieved 'fitness freedom', and I will continue to maintain the habit of fitness in the new year. "Xiao Yang, an employee of a company in Shenzhen, stayed in Shenzhen to celebrate the New Year this year and embraced the Spring Festival with fitness exercises.
The Beijing Winter Olympics and the Spring Festival "meet", adding a "sports style" to this Year of the Tiger.
Under the premise of good epidemic prevention and control, sports parks and public sports venues in various places are open to discounts or free of charge, gymnasiums will not be closed during the New Year, the venues are guaranteed, and everyone's enthusiasm for participating in sports and fitness activities has been newly improved.
Reading Nafu.
At the beginning of the new year, many people opened a book while saying goodbye to the old and welcoming the new year, and immersed themselves in the thick fragrance of books in the festive atmosphere.
Under the blessing of new concepts and new technologies, many digital resource reading platforms can be used for free during the Spring Festival, and a cultural New Year flavor is blowing.
Reading books on digital resource reading platforms, watching live broadcasts of various tricks, and meeting with friends on video websites... These new entertainment methods are gradually covering all aspects of our daily life, and the Chinese New Year is no exception.
Years go by, the seasons flow.
Years and customs are changing, but what remains the same is the pursuit of reunion, harmony and beauty.
The epidemic will eventually pass, and these entertainment "New Year customs" may settle down over time, telling different Spring Festival stories.