The "Golden Week" of the Spring Festival in 2022 once again "ignited" the Chinese consumer market.

　　On the afternoon of February 6, based on the feedback from some store managers who are still operating in various regions, the consumption summary released by Bianyifeng said that similar to the situation in the Spring Festival in 2022, people's livelihood such as water, milk, masks, and bread will be reduced. Basic products are still ranked in the "best-sellers" industry in some community stores.

　　The above summary also stated that the small peaks of returning home and returning to work in some cities during the first and last two days of the "Golden Week", the local travel trend during the festival, and the implementation of policies to stimulate consumption in various places, etc., all together drove the transportation hub stores and community stores for some time periods. service peaks.

This once again confirms the "barometer" of the convenience store economy from one aspect, and is in line with the general trend of the consumer industry.

　　"From a comprehensive view of the purchase of New Year's goods during and before the Spring Festival, the consumer market will become the bright spot of China's economy in the first quarter." The relevant person in charge of Bianyifeng said, "We are willing to provide more stable and sustainable assistance through various livelihood services. Further recovery in the consumer market.”

People's livelihood basic products sell well

　　Before the Spring Festival in 2022, on the one hand, some cities issued a call to "do not return home unless it is necessary";

Photo courtesy of Convenience Bee

　　According to the feedback from the store managers of sample stores in various regions, community stores and transportation hub stores are "really popular" during the Spring Festival in 2022-some stores have consumers buying New Year's goods from the 30th of the Lunar New Year to the morning of the sixth day of the Lunar New Year; In the evening of the East China store, the same group of young people continued to buy snacks and drinks for several days; compared with 2021, the North China and East China transportation hub stores were "visually busier than 2021" on the morning of the sixth day of the new year.

Photo courtesy of Convenience Bee

　　The above feedback shows that, whether it is the call of "do not return home unless it is necessary", the trend of "stay-at-home economy" for young people, or the Spring Festival travel and local tours, on the commodity side, the basic products of people's livelihood have always ranked among the "best-sellers".

These basic goods for people's livelihood include water, milk, bread, masks, etc.

It is worth noting that during the Spring Festival, the sales of hot meals in stores in southern China, such as "scrambled eggs with cold melon" and other classic Cantonese dishes, are also "relatively stable".

　　The survey feedback shows that from January 31, the 29th day of the new year to February 2, the second day of the new year, there are three time periods in the morning, noon and evening, when consumers buy New Year's goods in Bianlianbee's stores.

As far as asking the store manager, taking the East China store as an example, there are relatively many questions about "Chinese New Year gift box", "big bottle of water", "full box of milk", red wine, etc.

　　In addition, with the blessing of digital "infrastructure", consumers believe that "Bianlifeng's self-checkout has greatly improved purchasing efficiency", which is one of the important factors for them to go shopping at Bianlifeng.

Welcome the "healthy" consumption trend

　　With the opening of the Winter Olympics on February 4, "guaranteeing supply", "continuing to serve the people's livelihood" and "guaranteeing food safety" have become important issues for the convenience store in North China.

Based on the above feedback, in several North China convenience bee stores, some consumers continued to pay attention to "health" related products, which became one of the highlights of the morning from February 4th to February 6th.

Photo courtesy of Convenience Bee

　　Jiang Zhao, an expert from the Circulation and Consumption Research Institute of the Research Institute of the Ministry of Commerce, publicly stated, "With the improvement of residents' awareness of health and wellness, 'giving health' has become a trend in the New Year, and the consumption of health products such as physical examination cards, health pots, and probiotics will continue to be increase."

　　In addition, the popularity of the film industry during the Spring Festival holiday has objectively driven the increase in the number of people served by the convenience store.

The case of the above feedback survey shows that in a convenience bee store near a cinema, water, chewing gum, and bread were once among the most replenished commodities on the 30th and the first day of the new year.

Help the consumer industry recover in the first quarter

　　Experts believe that whether from the perspective of "small store economy" or "physical retail", the rise of "convenience store economy" in the Spring Festival consumption tide will promote the consumer industry and help China's economy in the first quarter. "steady growth".

　　An earlier macro research report by Industrial Securities said that, except for the impact of the new crown pneumonia epidemic in 2020, the proportion of consumption in the first quarter of the Spring Festival in the rest of the year to the GDP of that quarter was significantly higher than that of the other three quarters.

This means that compared with the other three quarters of the year, the Spring Festival holiday has significantly increased consumption, and "Spring Festival consumption" is also an important support for GDP in the first quarter of the year.

　　The above-mentioned person in charge of Bianlifeng believes that from the perspective of the Spring Festival, the consumer industry has demonstrated certain resilience and potential, and will also set the tone for the development of the whole year.

　　The person in charge said that Convenience Bee will continue to use "serving people's livelihood" as the key word, provide a wealth of products and related promotional actions on the commodity side, and once again promote the entire consumer industry "forward" with all parties in the industry.

Photo courtesy of Convenience Bee