New Year Commodities Hot Selling Prefabricated New Year Vegetables Sales Increase 345% Year-on-Year
"Tiger rate" has become a new "traffic password"
New Year's walk to the grassroots
Consumption Observation in the Year of the Tiger④
Text/Guangzhou Daily All Media Reporters Xu Xiaofang and Wen Jing
The red lanterns are hung high, the flowers are blooming in the New Year's Eve, and the Luohansong welcomes guests... Tianhe, Huanshidong, Beijing Road and other major shopping malls in Guangzhou business districts have various New Year art displays and installations, filled with festive spirits. Festive atmosphere.
Since this year is the Year of the Tiger, various brands are rushing to launch products with the theme of the Year of the Tiger.
household consumption
National intangible cultural heritage project Guangcai skills display, Lingnan flower pressing art experience and live broadcast, "anti-left-hand" calligraphy and spring inscription, national style paper-cutting cultural interaction... The Lingnan ancient charm "Spring Garden" created by Guangzhou Friendship made a gorgeous appearance and became a national trend. The first choice for punch cards, attracting many customers.
During the Spring Festival, there is a beaming scene inside and outside Grandview Plaza. In addition to the amazing marquee lanterns, there are more distinctive traditional symbols everywhere.
"Suspected that the stars are falling from the Han Dynasty, and the building hangs like the moon." Entering the atrium on the fourth floor of Grandview Plaza makes people "dream back to the Tang Dynasty" in an instant. The antique Chinese style scene has attracted many Hanfu lovers to check in.
Under the background that the epidemic prevention and control situation is still complicated, and many places encourage local Chinese New Year, the major supermarkets in Guangzhou are fully stocked with pot vegetables, traditional Chinese New Year foods, cakes and chocolates, and the atmosphere is full of festive flavors.
The reporter observed that the 14 Guangbai supermarket stores in Guangzhou have over 1,000 kinds of Chinese New Year products, festive gifts, and food, such as candy, biscuits, roasted nuts, fried dumplings, and red envelopes.
The customer flow in the store was strong, and the discount promotions and group purchase information of various brands combined with the atmosphere of the New Year's goods promotion, which made the overall sales of the New Year's goods basically flat year-on-year.
According to the relevant person in charge of Lingnan Commercial Holdings, this year's Spring Festival holiday is mainly dominated by family-style consumption, and many are three generations of a family or with their families to buy New Year's goods. A total of 263,000 passengers.
At the same time, in response to the cold chain food safety issues that have attracted much attention under the epidemic, major supermarkets have also focused on protection from eight aspects, such as requesting certificates and tickets, personal hygiene, food production and sales, and product quality.
Carrefour staff introduced that they strictly review the import and export goods declaration form, inspection and quarantine certificate, nucleic acid test report, disinfection certificate and other related documents for imported cold chain food, and at the same time, for staff who come into contact with cold chain goods, they require regular nucleic acid testing. .
Thermal sales soar
According to the consumption data of new year goods in large fresh supermarkets, convenience, happiness and health are the three highlights of consumers during the Spring Festival holiday this year.
Among them, the sales of pre-made annual dishes have increased by 345% compared with the Spring Festival in 2021. The clever use of pre-made dishes to prepare a table for New Year's Eve in 30 minutes has become the first choice for the 35-year-old who dominate the New Year's Eve.
In addition, New Year's Eve flowers have become a new type of New Year's product for users to enhance the New Year's atmosphere. The sales increased by 282% compared with last year's Spring Festival. Phalaenopsis is the "responsible" for sales, and the sales in January this year increased by 24 times year-on-year.
With people's increasing pursuit of quality of life, health has become a bright spot in the growth of festival consumption.
According to the relevant person in charge of Walmart, the sales of sugar-free drinks, dark chocolate, nuts, milk and other products have grown rapidly.
"This year's Spring Festival New Year goods mainly increase the stocking of healthy, Internet celebrity trendy products, domestic products and boutique fruit gift boxes, as well as pre-made vegetables. At the same time, special offer packages for the Spring Festival New Year's Eve, New Year's Eve Nut Gift Boxes and Menglian Avocado, Dandong Strawberry, Aomori Fuji and other boutique fruits are launched. Gift boxes, etc., are very popular among consumers." The relevant person in charge of China Resources Vanguard said.
It is worth mentioning that during the Chinese New Year, the temperature in Guangzhou dropped sharply, and the sales of gloves, electric blankets, hot water bottles, warmers, electric heaters and other thermal products grew rapidly.
According to data from the instant retail platform, the sales of electric blankets, hot water bottles, electric heaters and other commodities ranked first in Guangzhou during the Spring Festival.
"The sales of sweaters, down jackets, jackets, fur coats, wool coats, etc., which imply the booming popularity, have been gratifying, and the sales of wearables have increased by 40% year-on-year, ushering in a good start for clothing." According to the relevant person in charge of the retail sector of Lingnan Business Travel Group, due to the cold air Continuing unabated, high-quality and warm thermal bedding products such as down quilts, wool quilts, and silk quilts have hit a new high in sales since last year, with a year-on-year increase of 50%.
In addition, the sales of home appliances for protection against cold, warmth and dehumidification also increased, and the sales of electrical appliances increased by 3% year-on-year.