China News Service, Lanzhou, February 8 (Yan Jiao) The reporter learned from the Gansu Provincial Department of Culture and Tourism on the 8th that during the Spring Festival, the province's "online + offline" organic integration of Winter Olympics culture, ice and snow culture and traditional Chinese Spring Festival culture , Ice and snow tourism products are bright in this holiday, and the popularity of major snow fields is booming.

  According to the "2022 Spring Festival Travel Summary Report" released by Donkey Mom, affected by the Winter Olympics, the Spring Festival ice and snow tourism has increased significantly compared with previous years, and many ski resorts across the country have welcomed a large number of tourists.

The "Report" shows that Jiayuguan Cantilever Great Wall Four Seasons Ski Resort has become one of the top ten popular scenic spots in China, and the number of scenic spot ticket reservations has increased significantly.

On February 5, tourists chased ice and snow in Guan'egou National Forest Park, Dangchang County, Longnan City, Gansu Province.

Photo by Liu Hui

  The ancient Silk Road runs through Gansu, Wuwei Wushaoling, Ta'erwan, Lanzhou Longshan International Ski Resort, Xinglongshan Ski Resort and other ski resorts are very popular.

Among them, Lanzhou City has made every effort to build a winter tourism brand, turn "cold resources" into "hot industries", and accelerate the construction of "an important tourism destination in winter and spring in China"; Dingxi City launched "Weiheyuan Ice and Snow World" and "Tianjingxia Ice and Snow Cave"10 Ice and snow tourism projects; Linxia Prefecture launched 6 winter and spring tourism routes, including ice and snow sports and sports tours, mountaineering and snow viewing tours; Pingliang City launched 10 major winter and spring tourism routes, including the "Baishan Xiaying Winter Long Song" Flying Snow Tour.

  During the holiday, Gansu received a total of 7.5 million tourists and achieved tourism revenue of 4.2 billion yuan.

The Gansu Provincial Department of Culture and Tourism organized a series of brand culture, art and knowledge dissemination activities such as Winter Olympics knowledge exhibitions, knowledge quizzes with prizes, popularization of ice and snow sports knowledge, themed online book recommendation, and the theme of "Village Evening".

At the same time, with the theme of "Welcome to the Winter Olympics and Enjoy Longyuan", we will continue to carry out the "Winter Olympics New Year, Spring Green Jade Gate", overseas "Happy Spring Festival" online broadcast and exchange activities, and 15 "2022 Spring Festival Holidays". Themed tourism boutique routes”, etc., to meet the needs of the public for culture and tourism.

The picture shows Tsinghua Primary School in Chengguan District, Lanzhou City held the first ski class league at a ski resort in Lanzhou New District. Students warmed up before the competition.

(Data map) Photo by Liu Yutao

  Experts from the Cultural and Tourism Industry Research Institute of Qichuang Tourism Group analyzed that at present, my country's ice and snow tourism is facing multiple favorable factors such as the market, events, and sustainable policies.

With the upgrading of tourism consumption, tourists pay more attention to interactive and experiential products, and ice and snow tourism conforms to this characteristic; the holding of the 2022 Winter Olympics has become a grand event for all Chinese people, which is bound to drive the further warming of ice and snow tourism; "300 million people go on ice and snow" The vision, many provinces and cities take ice and snow tourism as a key industry development, and policy factors such as the selection of "the first batch of ski tourism and vacation destinations" are driven.

There are also good industries. Around the Winter Olympics economy, a closed-loop industrial chain of "ice and snow manufacturing, rescue, vacation services, and supporting facilities" has gradually formed.