New scenarios of service consumption continue to be implemented, the market vitality of the cultural and tourism industry continues to recover, and the Winter Olympics drives the ice and snow economy to become "hot"... This is Beijing at the moment, and the economic effects of the Winter Olympics are continuing to be released.

This morning, the 2022 Beijing News Center held a press conference on "Beijing International Consumption Center City Construction".

During the Spring Festival holiday, the ice and snow venues received a total of 740,000 passengers.

With the successful holding of the Beijing Winter Olympics and Winter Paralympics, the "Double Olympic City" will further enhance Beijing's international influence and urban competitiveness, and inject new momentum into the stable and high-quality development of Beijing's economy.

  Digital RMB landed in 403,000 Winter Olympics scenes

  Guo Wenjie, deputy director of the Beijing Municipal Bureau of Commerce, said that since the State Council approved five cities including Beijing to develop international consumption center cities, Beijing's "city-wide game of chess" has been promoted in a coordinated manner, with obvious results in stages.

In 2021, the city's total consumption, service consumption, and total retail sales will increase by 11%, 13.4%, and 8.4% year-on-year, respectively, and the overall consumer market will recover to the pre-epidemic level in 2019.

Among them, the first phase of Universal Theme Park has achieved operating income of 1.645 billion yuan since the opening of the park in September.

  The service consumption experience has also been continuously upgraded. The digital RMB landed in 403,000 Winter Olympics scenes, launched 22 Beijing ice and snow themed tour routes, 10 Spring Festival travel routes in the Year of the Tiger, and indoor standard ice with an effective ice surface area of ​​not less than 1,800 square meters. The number of fields is 49 pieces.

  Beijing Architecture "New Beijing Eight Views" to feel the beauty of the city

  The Beijing Universal Theme Resort has been put into operation smoothly; Qianmen Street and Taikoo Li Sanlitun have been rated as national-level tourist and leisure blocks; the entire 40-kilometer cruise ship along the North Canal (Tongzhou section) has been opened to traffic... Beijing has achieved results in expanding cultural tourism consumption.

Liu Bin, deputy director of the Municipal Bureau of Culture and Tourism, said that the next step will be to implement the "micro-travel, micro-vacation" project that reflects Beijing's characteristics - the "500,000,000,000 cultural tourism consumption" project.

Specifically, it is to launch 5 new technology-enabled cultural tourism consumption projects with leading demonstration effect, 10 cultural tourism consumption promotion brands with international and domestic influence, 100 new Internet celebrity check-in places, 100 featured tours Themed tour routes and high-quality cycling tours with a total length of 1,000 miles (500 kilometers).

  At the same time, a special campaign of cultural tourism resource development of "Leisure Product Construction - Discovering the Beauty of Beijing" will be implemented, and a Beijing "see history, culture, art, technology, characters, stories, figures, and images" will be launched. The architectural "Eight Views of New Beijing" allows citizens and tourists to experience the beauty of the city through reading the architecture.

  Ice and snow venues receive 740,000 visitors during the Spring Festival

  Taking the 2022 Beijing Winter Olympics as an opportunity, Beijing will vigorously guide and promote ice and snow consumption.

Meng Qianghua, deputy director of the Municipal Sports Bureau, introduced that since January this year, the city has issued more than 46,500 ice and snow experience coupons to encourage citizens to actively participate in ice and snow consumption.

During the Spring Festival holiday, 54 ice and snow venues opened, receiving 740,000 visitors, a year-on-year increase of 253%.

  Meng Qianghua revealed that in the next step, Beijing will further promote ice and snow consumption, continue to organize the 8th Citizens Happy Ice and Snow Season series events and the 2022 Beijing Ice and Snow Consumption Festival, create 10 national fitness demonstration streets and sports townships, and build 100 new ones. Sports and fitness venues such as football and basketball, actively and steadily organize international events such as the Beijing Marathon, China Open, FIS Snowboard and Freestyle Ski Jumping World Cup, and actively bid for the FIS Alpine Skiing World Cup, ISU Figure Skating World Championships and other events.

Our reporter Sun Jie