China News Service, Shenyang, February 7 (Reporter Han Hong) The Liaoning Provincial Department of Commerce announced on the 7th that combined with the characteristics of the northern Spring Festival consumption, Liaoning actively organized a series of festival promotions such as "buying the Spring Festival and enjoying the New Year's taste". , to prosper the festival market and promote consumption recovery.
During the Spring Festival holiday, the sales of 90 key commercial and trade circulation enterprises monitored by Liaoning Province increased by 5.3% year-on-year, achieving a stable start.
During the Spring Festival Golden Week, New Year's Eve dinners, family dinners, and friends gatherings have become the main force of food and beverage consumption.
Catering enterprises in Liaoning have extended their business hours while doing a good job in epidemic prevention and control. They have launched holiday catering packages such as "New Year's Eve Banquet", "New Year Banquet" and "Reunion Banquet" with different price points and strong folk customs to meet people's consumption needs.
Shenyang actively carried out the promotion activities of "Shengjing Family Banquet" with the theme of "Internet China Festival, Shengjing Gala, New Year's Eve, Happy New Year"; major scenic spots in Anshan City launched ice and snow play, hot springs, "One-stop" special activities such as folk customs and delicious food have doubled the passenger flow of major scenic spots, driving the orderly growth of catering and accommodation consumption.
Liaoning's new type of consumption is very popular. During the Spring Festival, online celebrities bring goods, Liao TV Spring Festival Gala New Year's Goods Collection, village secretary, new farmer representatives and other live broadcasts and other colorful promotional activities have ignited new enthusiasm for online consumption in the Year of the Tiger.
Nearly 100 well-known hosts and more than 50 village secretaries were selected from various places to serve as recommendation officers for the Spring Festival Gathering, and filmed a short video of "Happy Hometown Year, Spring Festival Gala Countdown", recommended Liaoning's special good things to the people of the whole country, and promoted Liaoning's characteristic products to go out.
Ice and snow consumption is very popular.
With the opening of the Beijing Winter Olympics, ice and snow consumption has become a new trend in Spring Festival consumption in various places. The passenger flow of major ski resorts, ice skating rinks, ice and snow carnivals, and snow play parks has surged, and parent-child family play has become the mainstream of ice and snow consumption.
During the Spring Festival of the Year of the Tiger, the winter cultural tourism image promotional films of Shenyang, Dalian, Benxi, Dandong, Fuxin and other places in Liaoning Province jointly appeared on the "China Screen" in Times Square in New York, USA, showing the unique charm of the major ice and snow tourism province in northern China.
According to data from JD.com, during the Spring Festival in 2022, Liaoning will enter the top 5 provinces in terms of sales of ice and snow sports.
In the next step, the Department of Commerce of Liaoning Province will continue to vigorously carry out a series of activities to promote consumption in 2022, and cooperate with important platform companies such as UnionPay, Meituan, Alipay, etc., to carry out a variety of sales promotion activities in various forms, further promote the steady recovery of consumption in Liaoning Province, and make every effort to achieve Consumption in the first quarter is off to a good start.
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