The opening of the Beijing Winter Olympics is imminent, and skiing has also entered the public and has become a popular choice for many people's leisure and vacation.

　　Wang Han, a young man from Dalian who has been skiing for a week at Songhua Lake in Jilin, told Yicai that there are a lot of people in the ski resort recently, and he had a good time, "I like more people, and it is easy to make friends with fans. Let's see how well you ski. Well, there will be whistling and applause, and the atmosphere is great!"

　　Xu Xunjun, an architect living in Shanghai, just came back from Songhua Lake and Wanda Changbai Mountain Ski Resort. He was obviously full of things to talk about, and couldn't resist the urge to go skiing again.

"It's very addicting! Friends of our ski group, let's go. We will go to the Wuxi Skating Indoor Stadium this weekend, and we will go back and forth on the same day."

　　"300 million people on the ice and snow", the promise made by China in its bid for the Winter Olympics, is rapidly becoming a reality.

The driving effect of the Winter Olympics and the trend of ice and snow consumption and the development of the cultural tourism industry are now converging, and more and more people are attracted to ice and snow sports.

Getting Started is Addictive

　　Sun Yinrui, a senior tourism developer, told reporters that skiing is a very common social sport in many countries, and it has broken through the boundaries of niche hobbies in China.

Young people represented by the post-90s have regarded diving and skiing as "standard".

"In the past, mainly northerners skied, and now southerners also ski. It used to be winter skiing, but now it is also starting to ski off-season. Skiing has become popular and normalized, and it is not even necessary to ski on the snow."

　　In the Wanda Changbai Mountain International Resort, the maximum number of visitors in a single snow season reached 420,000. In the last snow season, despite the impact of the epidemic, there were still 260,000 visitors, with a revenue of 170 million yuan.

During the New Year's Day holiday this year, the Beidahu Ski Resort received a total of 26,000 tourists, a year-on-year increase of 10%, and achieved tourism revenue of 11.3 million yuan, a year-on-year increase of 17%. The average hotel occupancy rate reached 75%.

Also during the New Year's Day holiday, Vanke Songhua Lake Resort received 20,000 tourists, a year-on-year increase of 33%, and achieved tourism revenue of 12.8 million yuan, a year-on-year increase of 50%.

The average hotel occupancy rate also exceeds 70%.

　　Corresponding to consumer demand, the number of ski resorts in my country has grown rapidly.

According to the "2020 China Ski Industry White Paper", the number of ski resorts in my country was 348 in 2012, 568 in 2015, and has increased to 715 by the end of 2020.

For consumers, choosing which ski resort to go to is a problem.

　　上海自由职业者色拉酱有8年滑龄，“入坑”始自一次偶然。2014年底，她去万达长白山国际度假区旅游，天气突变让她不得不改变了原本的计划，没能爬山，却完成了滑雪初体验。

　　“很多人都说潜水是蓝色鸦片，滑雪是白色鸦片。当时我觉得有点过瘾。滑雪只要能够入门，就会迅速爱上。”之后的几年，她以每个雪季每月滑一次的频率，多次去万达长白山、松花湖和崇礼密苑云顶乐园等地，对黑龙江亚布力、新疆乌鲁木齐和阿勒泰的滑雪场也有过了解。

每天1000元就能玩好

　　初学者过了蹒跚滑行阶段，在中高级道才能真正体会到滑雪的乐趣。这种进步、升级一方面取决于滑雪教学，另一方面则是由滑雪场的建设标准和运营管理水平决定的。两者之间是密不可分的关系。教练的作用极其关键，请教练的费用则是一笔重要的滑雪开销。

　　色拉酱认为，万达长白山是非常适合零基础入门的滑雪场，原因之一就是滑雪场一开业就建立了完备的教练体系。“理念很好，把教练称作度假助理。技术扎实，文化素质也比较高。教练除了教你滑，也起到了安全保护、雪道监管的作用。”她也与熟识的教练建立了友谊。

　　据色拉酱回忆，当时这批教练是从体育专业院校毕业的大学生，经退役专业运动员培训后上岗，教技术很用心。“他们的月收入有两三万，在当地是非常高的水平，做得好的教练，一年可以买一套房了。”当然，学费也不低，在2015~16雪季就超过了每天1000元。打好基础之后，色拉酱去松花湖滑中级道，就喜欢不请教练，自己滑，顺便在雪道顶端欣赏一下松花湖的美景。

　　徐迅君这次去松花湖，请了中级教练，一天花费1800元，“高级的要超过3000元”。据她在滑雪场现场咨询，除去雪场抽成或上缴管理费用，正规专业教练一个雪季的纯收入在5~15万之间，因水平等级而异，高级教练能赚到20多万。王涵的见闻印证了这个价格。他滑雪颇有天赋，一年多下来多次在当地比赛中夺冠，还考取了教练证书。

　　Wang Han usually lives and works in Shanghai. When he has time to go skiing in the north, he invites his friends to form a group and serves as a coach for everyone.

He hoped the public would not make the mistake of thinking that skiing was an expensive and difficult sport.

"The usual price for a senior coach is 3,500 yuan a day. I charge 1,500 yuan. I also pay for my ski tickets and accommodation." Wang Han is exploring and promoting new ski teaching concepts. He believes that more people come to experience it out of interest. In skiing, teaching should not be too rigid.

From the physical knowledge in technical movements to the understanding of sports culture, he believes that sharing these with snow friends will bring great fun to himself.

　　There are three main expenses for traveling to ski resorts: transportation, accommodation and skiing experience.

Among them, the air tickets and bus fees are relatively fixed, the grade of hotels and dining depends on personal preferences, and the snow tickets, equipment rental fees and coach fees required for skiing depend on the technical level of tourists.

Wang Han said frankly, "Skiing is indeed a money-burning sport, but it can also be cheap." The daily cost of meals is 100 yuan, 300 yuan a day for a B&B, and 400 to 500 yuan for snow tickets. 1000 RMB.

　　Salad dressing and Xu Xunjun have both purchased packages from tourist areas or distributors, and can get packaged discounts on air tickets, hotels and skiing.

Both of them will choose higher-end hotels and restaurants. "Otherwise, it will be really tiring to skate for a few days, so you need to eat and rest well," said Salad Sauce.

In the 2017-18 snow season, the Wanda Changbai Mountain four-day three-night all-inclusive package purchased by the salad dressing costs nearly 10,000 yuan.

Xu Xunjun went to Changbai Mountain and Songhua Lake for three days and two nights around New Year's Day this year, and the cost was about 9,000 yuan.

"The package with the group is very cost-effective." The chartered flight from Shanghai to Changbai Mountain, including the hotel, helped her save the tuition fee of hiring a coach for three days.

Ski Resort Upgrade

　　On January 19, the Ministry of Culture and Tourism released ten national ice and snow tourism boutique routes of "Building Dreams of Ice and Snow and Accompanying the Winter Olympics", covering "Ice and Snow Beijing Zhangzhou City of Winter Olympics", "A Date in Changbai, Skiing Vacation", "Snow Snow in China" The main force is the ski resorts located in the northern Beijing-Chongli region, Heilongjiang and Jilin provinces, and northern Xinjiang.

Sun Yinrui believes that there are three key factors in creating a good ski destination. First, the ski resort must be good, the supporting facilities must keep up, and the transportation must be convenient.

　　Snow comes first, of course.

41 degrees north latitude is known as the "Golden Powder Snow Belt", and the world-renowned ski resorts Alps, Rocky Mountains, Hokkaido, Changbai Mountain and Altay in my country are all located at this latitude.

According to research, Altay is also the origin of human skiing.

　　但有雪还不够。雪道的设计、规划、建设和管理，设备的选择与安装、维护，细节问题很多，背后是蓬勃发展的产业链条。滑雪场既是提供体验的地方，也是描摹梦想的引力之源。孙胤睿就说，“雪场最好有高级道，对资深爱好者是一种吸引，也是雪场专业水平的象征。”

　　据滑雪文化传播者郑峻峰所著《滑雪在中国》一书及滑雪场官方资料介绍，松花湖全年冰雪期超过150天，平均积雪厚度达1米，滑雪场拥有雪道37条，滑雪面积175公顷，最大山体落差605米，有全长5.21公里的国内最长高山初级雪道，以及全长1883米、落差500米的超级大回转雪道。有索道6条，使用奥地利知名品牌设备。松花湖是国内首家从不同滑雪者体验的角度出发进行主题式改造的滑雪场，满足初级滑雪、竞技滑行、公园野雪三大类爱好者的需求。

　　万达长白山滑雪场的硬实力旗鼓相当。雪期长达6个月，积雪深度超过1米，滑雪场占地7平方公里，有雪道43条，包括9条满足冬奥会标准的高级道、14条中级道和20条初级道。雪道总长度33公里，总面积93.5万平方米。有7条索道，使用奥地利、法国和国产设备。

　　以这两家雪场为代表，近十年来陆续上马的国内顶级雪场，都在定期调整战略、更新设备、强化商业配套、提高服务水平。关于滑雪场硬件的数字，每年都在动态更新。

产业空间广阔

　　松花湖是王涵最喜欢的滑雪场。“从长春机场一出来，9号门就有松花湖的班车，巨大的牌子上写着度假区的名字和大巴时刻表，服务人员也很热情，这就很有度假的感觉。有的雪场，一下飞机两眼一抹黑，找不到指示牌，还要专门打车。去长白山，下飞机之后有酒店的大巴来接，也是不错的，是我心目中的次优选择。”他认为吃、住等配套服务设施和交通，尤其是交通接驳，都是非常影响滑雪体验的。

　　色拉酱对长白山旅游接待水平的提升有非常真切的体验。万达长白山国际旅游区建设之初，当地景区吃住条件简陋，后来，旅游区建设了一批高端酒店，也配套开了商业街，还带动了当地农家开餐饮店铺等。色拉酱说，“怕吃不好，我还带了半箱方便面，结果根本不需要，配套有翻天覆地的改变”。这就跟在城市里没有太大的差别了，也让标准化、强调服务意识的商业文化在当地牢牢生根。

　　长白山作为一个综合性的旅游地，雪季不只有滑雪一个项目，在非雪季也有山景可看。孙胤睿提到，在雪场里面，各种品牌已经开始跨界整合。滑雪场在打造网红打卡点、营造社交氛围上“越来越卷”，近期潮牌KAWS在长白山鲁能胜地营造超大型雪雕，万达长白山旅游度假区则引入芬迪咖啡快闪店。两家既有竞争又有合作，意在共同做大做热长白山酒店群。从雪季结束到暑假之前这段时间，长白山还有可以避暑的自然景观。色拉酱对长白山的山地植被就很有兴趣，她认为，传统的东北山地旅游被低估了。

　　去过吉林很多次之后，徐迅君也觉得自己变成了“精神东北人”，喜欢读“东北文艺复兴”代表作家们写的书，喜欢吃东北菜，“在零下二三十度的长白山，味蕾都不一样，吃什么都觉得很好吃。”她的描述中满是眷恋，“东北人说话很直接，不会拐弯抹角试探你，对话也很生动。”

　　谈到对滑雪场的偏好，她说自己既喜欢万达长白山滑雪的便利舒适，也对松花湖的氛围和设计印象深刻。她的朋友、建筑师王硕在松花湖景区里设计的观景平台——森之舞台，也是滑雪爱好者们打卡的地标。

　　最近这趟去滑雪，她和朋友们还赶上了冰雪节、电音节，喝到了快闪店做的热巧克力，吃到了万科松花湖山顶餐厅的佳肴和各地面食，碰到了艺人张天爱，被“雪媛”们在雪地里拍照“美丽战严寒”的精神所震撼。

　　与以往相比，滑雪场现在最重视的是“吸引回头客”。每个人的滑雪经历不尽相同，对各旅游地的偏好也都有各自的理由。北京冬奥会成功举办之后，更多人会如约踏上冰雪，享受乐趣；北京、崇礼的奥运滑雪场地也将开放迎接爱好者们涌入，与众多人气火爆的滑雪场一起满足人们日益增长的滑雪需求。