Zhongxin Finance, January 29 (Reporter Li Jinlei) The Spring Festival is approaching, and many places advocate the local New Year. Due to the uncertainty of the epidemic, many people choose to give up returning to their hometowns and celebrate the New Year on the spot again, once again becoming the "original year". people".

In the context of the local Chinese New Year, some things are also on sale.

prepared dishes

　　Among the people who celebrate the New Year on the spot, most of them are young people who work hard outside.

These young people who stay behind often don't know how to cook by themselves, but they want to have a sumptuous New Year's Eve dinner to fill the New Year's ritual.

what to do?

　　When there is demand, there is market.

Pre-made dishes that can be eaten without cutting, washing, seasoning, and heating are very popular. The sales of pre-made dishes by chefs on major e-commerce platforms and offline supermarkets are very popular.

　　According to the monitoring of key e-commerce platforms by business big data, since the launch of the "2022 National Online New Year's Day", high-quality New Year's goods have become a procurement hotspot.

Semi-finished dishes are popular, and sales of prepared dishes have increased by 45.9% year-on-year.

　　Buddha Jumps Over the Wall, Dongpo Pork, Braised Spring Bamboo Shoots, Beggar Chicken... Time-saving, simple and convenient, "one-step-to-stomach" pre-made dishes, make a cooking chef become a master in seconds, and can also make a table that looks great Hard dishes, as soon as the circle of friends posted it, friends praised it one after another, and my parents were impressed.

　　A white-collar worker who works in Beijing is not going back to her hometown of Shandong during the Spring Festival this year. She likes to eat Shandong flavors and chose to buy a pre-made dish - Shandong Yimeng Mountain Pine Mushroom Stewed Black Claw Chicken.

"It's really convenient, you can eat it as soon as it's hot, and the taste is right. The more important point is that this restaurant has a physical restaurant, the taste is correct, and it's more important to eat with confidence." She told a reporter from Zhongxin Finance and Economics.

Infographic for skiers.

Photo by Anyuan

ski equipment

　　When the Spring Festival meets the Winter Olympics, the "original people" couldn't hold back their urge and passion to experience "Frozen", and their enthusiasm for skiing was soaring, which led to a surge in sales of ski suits, snowboards and other equipment.

　　According to the monitoring of key e-commerce platforms by business big data, sales of ski equipment increased by 51.9% year-on-year, sales of Winter Olympics souvenirs increased by 26.9 times year-on-year, and sales of tickets for ice and snow theme parks and ski resorts increased by 131.5% and 95.2% year-on-year respectively.

　　"Since the New Year's skiing schedule has been determined, I look forward to the New Year every day! I don't know what it will be like. But skiing can be bad, but the equipment must be complete." Many netizens shared themselves on Weibo. The mood of anticipation.

　　Skiing for the Chinese New Year has become a new trend in this year's Spring Festival travel.

According to Ctrip data, the search popularity of ski resorts has doubled from last year, and the proportion of users booking skiing during the Spring Festival has reached 85%.

For every ten users who choose to ski, more than 8 ski at the nearest "home door".

It has become a trend to build a small courtyard on the spot for Chinese New Year.

Photo courtesy of the interviewee.

Minshuku Koin

　　During the Chinese New Year on the spot, I was bored at home all the time, and I also arranged to go out to play.

Taking into account the prevention and control of the epidemic, going out to play, local tours and surrounding tours are still the mainstream.

　　The travel platform predicts that during the Spring Festival, the trend of accommodation in the same city and province will be more obvious than in the previous two years.

Under the demand scenario of family reunion during the Spring Festival, hot spring vacations, parent-child hotels, and single-family homestays are more popular.

It has become a trend to build a small courtyard on the spot for Chinese New Year.

Mr. Zhu, the landlord of Liuduhe Chuangyun Small Courtyard in Huairou, Beijing, told a reporter from China-Singapore Finance and Economics that he has a small courtyard of 240 square meters, which can accommodate 8-10 people. , The price during the Spring Festival is 5000-6000 yuan, but it is still very popular.

During the Spring Festival, the small courtyards have been booked a month in advance, and the surrounding B&Bs are basically booked out very early.

　　Data from Tujia shows that during the Spring Festival this year, the bookings of single-family homestays are hot, and the number of orders has increased by about 56% compared with the Spring Festival in 2021.

The average booking price per night reached 3,126 yuan, and the average length of stay was 2-3 days. The unit price of Spring Festival customers exceeded 10,000 yuan, slightly higher than last year.

script kill

　　During the Chinese New Year, it is necessary to relax and have some leisure and entertainment. On the basis of traditional entertainment items such as playing mahjong, playing cards, and singing karaoke, young people want to play more new tricks during the Spring Festival this year.

　　In the Spring Festival of 2021, "the sales of mahjong machines soared before the holiday" was on the hot search, and in the Spring Festival of 2022, the limelight of the mahjong machine seemed to be taken away by the script killing, which appeared on Taobao's "Top Ten New Year's Goods for the Spring Festival in the Year of the Tiger" released by Taobao. ".

　　The data shows that in the past three weeks, the search volume and sales of script killing on Taobao have increased by more than 100% year-on-year, and the post-90s and post-95s constitute the main consumer groups.

Eating pre-made dishes at home, killing scripts with friends, galloping on the ski slopes, and leisurely wandering in the small courtyard of the homestay... The New Year's flavor of local New Year is understood by young people.

New Year's Eve, what did you buy?

(Finish)