Zhongxin Finance, January 29 (Reporter Song Yusheng) The Spring Festival is getting closer and closer, and preparations for the New Year's Eve dinner have been scheduled.
On January 28, the last trading day before the Spring Festival, the pre-made vegetables segment continued to rise.
In this sector, Xi'an Catering, Lingnan Holdings daily limit, and many related stocks such as Quanjude also rose.
The so-called prefabricated dishes refer to the pre-processed finished or semi-finished products of various ingredients and accessories.
Consumers do not need to cook by themselves, but skip the washing and cooking of vegetables directly. They only need simple processing, placing on a plate and heating for ten minutes, and then they can "make" a table of meals.
Since last year, pre-made dishes have become a favorite among young people.
Data map: Customers are purchasing pre-made dishes for "New Year's Eve".
Photo by Zhang Lang (picture and text irrelevant)
As the New Year is approaching, more and more "post-80s" and "post-90s" are starting to cook the New Year's Eve. Pre-made dishes have also become the choice of many "handicapped" young people because they save time and effort.
In fact, in early 2022, pre-made dishes have been in the spotlight.
In the secondary market, in mid-January, the concept stocks of pre-made dishes in A-shares set off a daily limit.
Some people ridiculed that this is a "daily limit" pushed out by the "kitchen waste" of the younger generation.
"Few young people nowadays are willing to cook often. Pre-made dishes only need simple cooking, and they can make a table within 30 minutes of buying them home, which not only saves time but also enhances the joy of life." An industry insider analyzed it this way.
At the same time, such changes are obviously also related to the impact of the epidemic and the local Chinese New Year.
The analysis provided by the China Cuisine Association shows that under the influence of the epidemic, many brand catering companies have turned their attention to the research and development and production of "pre-made dishes" and sold them online, offline and online.
Some chain catering companies said that the current sales revenue of pre-made dishes is comparable to the operating revenue of restaurants.
Data map: Dingdong Maicai has more than 50 local specialties on the line. Photo courtesy of Dingdong Maicai
It is worth noting that the new "cooking habits" also brought real changes to everyone's New Year's Eve dinner.
A report pointed out that this year's Spring Festival dinner has a trend of integration of the North and the South. Typical northern dishes such as dumplings and Northeast chicken racks "swept" the table of the southern New Year's Eve. , has also become a favorite New Year's product for northern families.
In traditional customs, dumplings are eaten in the north and glutinous rice balls in the south.
However, now the custom of "eating dumplings" has gone south and entered the New Year's Eve menu of southern families.
美团数据也显示，2021年，平台预制菜销售规模较2020年增长4倍，进入年货节周期以来，相关订单增速继续保持高速增长。其中，椰子鸡、胡椒猪肚鸡、酸菜鱼等成为春节预制菜的热门商品。
此外，各地餐饮企业也在积极打造具备自身特色的预制菜。比如，在主打湘菜的年货礼盒中收纳了豆豉、腊肉、剁椒鱼头等；烧鸡、酱肉等则满足了北方居民对酱货的喜好；甚至有预制菜礼包中涵盖了佛跳墙这类的高端菜肴。
今年过年，你准备吃“预制菜”吗？(完)