Buying insurance for pets at home has become an annual fixed expense for many pet families, just like medical insurance and car insurance.

The agency predicts that by 2025, the scale of pet insurance premiums in my country is expected to reach 1.4 billion yuan.

　　However, pet insurance still faces many challenges and problems in the development process, and it needs to continue to develop iteratively.

　　Pet Medical Services

　　The average annual consumption amount reaches 1940 yuan

　　The younger generation under the "involution" needs more ways to relieve stress, which also makes the popular cultural phenomena such as "sucking cats and dogs" and "lying flat" on social platforms drive more people to join the ranks of pet owners.

　　More and more pet-raising families regard pets as part of the family. This idea and concept has pushed the domestic pet industry into a period of rapid development. The number of pets, pet consumption, and pet diagnosis and treatment have all shown explosive growth.

　　A few days ago, Swiss Re released the "China Pet Insurance Development Report". A survey of 2,000 pet owners and 205 pet hospitals in first- and second-tier cities in China showed that the average annual consumption of pet medical services reached 1,940 yuan per year, ranking among the highest in various industries. Top pet-related consumer items.

　　At the same time, pet consumers have improved their concept of raising pets, and their attention to pet health has also increased.

In the process of daily pet raising, they not only need to transfer risks through pet insurance, but also look forward to daily preventive medical services, especially the new pet owners born in the 1980s and 1990s.

They began to increase the consumption of various services for their pets, and the pet insurance market can be further expanded in the future.

　　The "Report" predicts that if the growth rate of about 25% starts from 2023, the scale of pet insurance premiums is expected to reach about 1.4 billion yuan in 2025, and the penetration rate of pet insurance is expected to reach more than 1.2%.

At the same time, the "Report" also stated that there are still many challenges to be overcome in pet insurance, and effective paths need to be explored and tested in practice.

　　Non-designated medical institutions for medical treatment

　　The payout ratio is significantly reduced

　　Facing the broad market demand, my country's property and casualty insurance companies have begun to make efforts in the field of pet insurance, including large insurance companies that have been explored in the early stage, and small and medium-sized insurance companies that are testing pet insurance for the first time. Technological advantages, in order to gain a share in the field of pet insurance.

　　In recent years, a number of domestic insurance companies, such as Ping An Property & Casualty, PICC Property & Casualty, CPIC Property & Casualty, Continent Insurance, Zhongan Insurance, and Sunshine Insurance, have launched different types of insurance for pets, including medical insurance, liability insurance, pet quilt insurance, etc. theft, etc.

　　Medical insurance and liability insurance are the two types of insurance with the highest market share.

Among them, pet medical insurance mainly covers the medical expenses of pets caused by accidents or diseases. From the perspective of typical products on the market, the premiums are mostly from a few hundred yuan to thousands of yuan a year, and the annual insurance amount ranges from 10,000 yuan to hundreds of thousands of yuan. However, there is generally a one-time compensation limit of 1,000 yuan and a certain deductible and reimbursement ratio; another liability insurance mainly protects the personal or property damage caused by pets to third parties, and the insured amount ranges from It ranges from a thousand yuan to several hundred thousand yuan, so the insurance premiums also span a large range, ranging from a few yuan a year to a few hundred yuan.

　　Nonetheless, the number of insurance companies currently participating in this market is still small and the product supply is far from sufficient.

According to the "Report", in terms of products, the current coverage period of China's pet insurance is mostly one year, that is, one year of premium is paid and one year of protection is enjoyed.

And pet medical insurance generally requires medical treatment in a designated medical institution, otherwise the compensation ratio will be significantly reduced.

The survey shows that at present, 75.6% of pet hospitals have not conducted any insurance cooperation with pet insurance companies or third-party institutions, and the proportion of pet hospitals that have carried out pet insurance and cooperated with insurance institutions is relatively low.

　　Identify individuals to beware of "fraud insurance"

　　Pet insurance business needs to be improved

　　At present, the penetration rate of pet insurance in my country is only about 1%, and the types of insurance are not rich.

62.0% of pet owners said they didn't know about pet insurance products on the market, 40.7% of pet owners didn't know how to choose a suitable product, and 35.9% of pet owners believed that there were fewer types of insurance.

　　Pet medical insurance is quite mature internationally, but it is still relatively rare in China.

In Sweden, the birthplace of pet insurance, the penetration rate of pet insurance exceeds 50%.

　　The "Report" pointed out that the main problems currently faced by the domestic pet insurance market include: the risk management technology is relatively simple, and it fails to run through the entire life cycle of the product.

There are many pet species and individual differences are large. To distinguish pets and establish exclusive insurance files depends on the development of pet biometric information technology, but this field is still in its infancy.

　　It is understood that some domestic insurance companies have begun to rely on pet nose print technology to identify pets and run through all aspects of pet ecology.

However, even if the perfect pet individual identification is achieved, it is still necessary to face the risk of "fraud insurance" in the process of pet insurance business.

　　此外，目前宠物保险与宠物医院的合作模式尚不清晰，互动有待增强。目前宠物保险的经营仍单纯地从保险公司的要求出发，并未兼顾宠物医院的实际情况和医生执业习惯。例如，保险公司与行业优秀医生和医院没有建立起可靠稳固的点对点合作关系，医生与医院帮助消费者准备宠物保险理赔材料的工作量繁杂，保险尚未与医生的日常诊疗服务有效衔接，这些冲突和矛盾都会削弱宠物医院与养宠人之间的信任关系。

　　文/本报记者 陈斯