【新春纪事】福建网红“果苗哥”：电商直播助苗木轻松卖
【现场同期】
南方四季果石榴大部分时间里面都是开着花或者带着果。你们现在那边如果是零上五度的地方，基本可以断定我们的杨梅还处于在生长状态。
【解说】临近春节，苗木销售也迎来的旺季，眼下正是王银辉最忙碌的时候。午后，他准时来到户外苗木展示区，拿起手机，开始直播。整个直播过程，王银辉都卖力地介绍着各种苗木的特性和种植养护方法，用活泼的话语和观众互动。日前，记者在福建漳州约访了王银辉。
【解说】漳州市龙文区朝阳街道恒坑村是当地远近闻名的“果苗村”，果苗种植历史已有逾百年，种植面积超1000亩，是村民的主要收入来源。长期以来，分散式、小规模的种植模式，传统的销售渠道，逐步饱和的市场，让当地的苗木发展陷入瓶颈。为了改变这种状况，王银辉返乡创立了漳州市新恒兴合作社，带动村里果苗的销售。
[Concurrent] Wang Yinhui, general manager of Zhangzhou Xinhengxing Cooperative
像这种我们是把它种成盆景式的，像这样子一个挂果的话其实可以种在果园里，种在阳台，种在屋前屋后，又好种又漂亮而且又喜气的这种柑橘我觉得未来市场会非常非常大。
【解说】2020年以来，受新冠肺炎疫情影响，原本刚有一点起色的果苗销售再次陷入困境，眼看着越长越大的果苗，王银辉将目光转向电商直播行业。在他看来，要让产业重振活力，最先要做的就是打通市场。
[Concurrent] Wang Yinhui, general manager of Zhangzhou Xinhengxing Cooperative
传统的这种果苗其实是很小众很小众人关注的，所以我们拍这种果苗的视频也好直播也好，基本上是没人看，用一些带果的果树啊，或者用一些新的比较吸引人的一些亮点的果树，通过这种方式积累人气，然后一步一步，哪怕今天多一个人多两个人，我们也用心把它讲解，一年多的这种积累，越来越多的果树种植爱好者参与进来。
【解说】接地气的语言风格、扎实的专业知识，很快就让王银辉在电商平台上拥有了不少的粉丝。他也有了新的名字“果苗哥”。疫情期间，王银辉用普通话和闽南话进行直播带货，助力村里的果苗卖向全国各地。
[Concurrent] Lin Zhiyong, a fruit seedling grower
Since 2017, I have followed Guomiao. He encouraged us to plant them, and then he sold them. If we were incapable of technology, he would call experts to guide us. Don’t worry about sales. Anyway, what varieties can we develop? Planting can be managed by us.
[Explanation] Driven by Wang Yinhui, other fruit farmers in Hengkeng Village also invested in the exploration of e-commerce, creating a second spring for seedling sales through platforms such as Douyin and video accounts.
[Concurrent] Wang Yinhui, general manager of Zhangzhou Xinhengxing Cooperative
Next, we will make more efforts to introduce new varieties to help our villagers, including my own products, to transform and upgrade, and then through the entire expansion of new sales channels, including the continuous expansion of the franchise stores of my fruit seedling supermarket, to drive the industry of our village Revitalize and then really do something for rural revitalization back home.
Reporter Wu Shengwei reports from Zhangzhou, Fujian
Responsible editor: [Luo Pan]