China News Service, Sanya, January 26th: Under the epidemic, how to "cross the sea" in traditional scenic spots in Sanya
Reporter Wang Xiaobin
The new crown pneumonia epidemic has repeated in various places, the tourism market continues to fluctuate, and the tourism situation in the Greater Sanya Circle is uneven.
In the past 2021, traditional scenic spots that have passed through the initial passive period, "Eight Immortals Crossing the Sea" under the circumstances of the epidemic and the change in the concept of mass tourism consumption, ushered in a spring that is either steep or warm.
Sanya, Lingshui, Baoting and Ledong in Hainan have the most abundant tropical tourism resources in China, and are known as the "Greater Sanya Tourism Economic Circle".
Before the outbreak of the epidemic, Hainan's tourism industry was transitioning from the tourism era to the leisure and vacation era. The total tourism revenue of the Greater Sanya Circle has repeatedly hit new highs, but the increase in the number of tourists received by the scenic spot has generally narrowed.
Sanya Yalong Bay Tropical Paradise Forest Tourist Area, with an investment of 50 million yuan, will be launched in 2021. Photo by Huang Qingyou
In response to the epidemic and the concept of mass tourism consumption, the "addition" of launching new projects is the first choice for many scenic spots.
In 2021, in the Luhuitou Scenic Spot in downtown Sanya, western food bars, sea view cafes, bookstores, etc. will open one after another.
The Eternal Scenario Zone launched the parent-child show "WA!
Dinosaur", incorporating new gameplay such as dinosaur parent-child carnival, summer parent-child garden party, splashing water carnival, etc.
Nanshan Scenic Spot will be transformed into the Nanshan Intangible Cultural Heritage Center, which was formerly the Nepal National Pavilion at the 2010 Shanghai World Expo.
In the Betellang Valley Scenic Spot in Baoting, go-karts, together with a series of new projects such as amphibious off-road vehicles and jungle slippery, have added an element of "play" to the scenic spot focusing on Li and Miao culture.
Li Ping, general manager of Sanya Yalong Bay Tropical Paradise Forest Park, said frankly that in the past year or so, confidence has been repeatedly ravaged by the successive epidemics. In 2021, new projects such as "Rainforest Flying" with an investment of 50 million yuan in the scenic spot will be launched smoothly. "Horizontal comparison, we are operating fairly well, but vertical comparison, it has not recovered to the level before the epidemic, which has affected the scenic spot. further investment".
The Sanya Red Detachment of Women Performing Arts Park will have a new "addition" in 2021 - "Qiongzhou Blocking War" will start.
Photo by Wang Xiaobin
In addition to doing "addition", the Greater Sanya Scenic Spots generally take advantage of the "multiplication" in the form of innovation.
In Lingshui Yetian Ancient Village, the large-scale live ethnic song and dance show "Gao Dalai" jointly created by the scenic spot and the Hainan Provincial Ethnic Song and Dance Troupe will be performed in May 2021.
Lingshui Nanwan Monkey Island Ecotourism Zone, relying on the second-phase project Daidao Island, will cooperate with many parties in 2021 to hold many brand festivals such as "Daze Contest", "Water Carnival" and "Mermaid Activities".
Xing Fuhai, director of the brand operation department of Nanwan Monkey Island Scenic Spot, introduced that Daidao uses festivals to spread its influence, and is committed to "dilute ecological tourism, strengthen the content of 'planting grass', and optimize tourist experience."
In 2021, Tianya Haijiao, an iconic scenic spot in Sanya, will join hands with Wuzhizhou Island Scenic Spot to set up the Western Tianya Ocean Sports Club in a mixed-ownership manner, using the original "idle" western area of Tianya Haijiao Scenic Spot as a venue to create "sea-friendly" and "sea-playing" water sports destination.
Yang Xiaohai, vice president of Wuzhizhou Island Tourist Area and general manager of the Western Tianya Ocean Sports Club, introduced that the high-quality products and successful experience accumulated over the years in Wuzhizhou Island were "transplanted" to Tianya Haijiao, giving the old scenic spots new ways to play.
The live script of Yanoda Scenic Spot was released online.
Photo by Wang Xiaobin
The beautiful scenery that traditional scenic spots depend on, as a scarce "background resource", will be developed through multiple channels in 2021.
In the coastal areas such as Tianya Haijiao, Wuzhizhou Island, and Daxiaodongtian, couples holding white gauze dresses and holding flowers to take wedding photos are the scenic spots among tourists.
In Baoting Yanoda Scenic Spot, the tropical rain forest has been "developed" into a classroom of nature school and a stage for script killing.
"We have integrated the tropical rainforest wonders, tour experience activities, and ethnic customs of the scenic spot into the script killing project." Hou Yong, chairman of Yanoda Rainforest Cultural Tourism Zone, believes that the launch of such projects will not only become a tourist attraction in the scenic spot The "explosion point" can further increase the exposure of the scenic spot brand, and play a role in promoting the innovative development of tourism in Baoting County and even Hainan.
"We will promote the continuous transformation and upgrading of the tourism industry." Sanya Mayor Bao Hongwen said in an interview with the media that the Sanya tourism market still has phenomena such as "warm in winter and cool in summer" and incomplete business formats. Short board, let more tourists "like to come, keep it, and have fun".
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