Longyuan Specialty Products Expand Sales Channels
Our reporter Zhao Mei and Li Chenqi
Authentic Chinese medicinal materials, lily, Jingning apple... Recently, agricultural special products with Longyuan characteristics appeared in the "East-West Collaborative Consumption Supporting Longyuan Hundreds" jointly sponsored by the Gansu Provincial Department of Commerce and the commercial departments of Tianjin, Shandong and Fujian. On-site of the online promotion and docking event of "Big Deals on Enterprise New Year's Goods".
"We signed a 5 million yuan purchase agreement with Wuqing Xinyuneng (Tianjin) Environmental Protection Technology Co., Ltd." said Wang Zhiwei, general manager of Hongliufu Fruit Industry Co., Ltd., Jingning County, Pingliang City, Gansu Province.
In 2018, under the recommendation of the Jingning County Bureau of Commerce, Wang Zhiwei and other local companies went to Wuqing District, Tianjin for publicity and promotion.
Afterwards, Tianjin enterprises visited Jingning and started the consumption poverty alleviation cooperation model.
"We have organized nearly 100 enterprises in 14 cities and prefectures, selected more than 500 kinds of Gansu characteristic high-quality products, and connected with purchasing enterprises in Tianjin, Shandong, and Fujian. Taking consumer assistance as a platform, we will comprehensively carry out the Longyuan Hundred Enterprises New Year's Goods Festival. The gift-giving activity will send Gansu organic high-quality specialties to thousands of households in Tianjin, Shandong and Fujian." Zhang Yinghua, director of the Gansu Provincial Department of Commerce, said that through the integration of online and offline, innovative collaboration models have enabled residents in eastern cities to buy good things, Gansu's characteristic products are sold at good prices, a good mechanism is formed for the connection of production and sales, which helps Gansu to cultivate a good industry, increase farmers' income and find a good way, and build a good platform for consumption assistance.
"This time, Gansu has signed cloud contracts with 28 companies in Tianjin, Jinan, Qingdao, Fuzhou, Xiamen and other places, with an amount of nearly 560 million yuan." Wu Zhentu, deputy director of the Gansu Provincial Department of Commerce, said that with the deepening of cooperation between the east and the west, " The brand awareness of "Ganwei" has been continuously expanded, which has effectively led to the increase of farmers' income in Gansu.
In recent years, Gansu has taken advantage of the industrial scale advantages cultivated during the poverty alleviation period to promote products that are sold, sold well, and sold quickly.
Tianjin has established a consumer assistance service platform to realize electronic management and digital operation of consumer assistance work, and organized activities such as "Tianjin City Offers Love, Consumption Helps Revitalize", "Jincheng Sincerity, Collaboration with Gan" and other activities; Shandong Province carried out "Long goods into green", Jinan E-commerce Live Festival, 2021 Jinan Food Expo Hezhou Taste and other centralized promotion and exhibition activities, continue to expand sales channels... Direct procurement and sales assistance from the two provinces and cities Gansu Province is mainly based on the "Sweet" brand The characteristic agricultural and animal husbandry products and handicraft products are 5.336 billion yuan.