Abu Dhabi Economy: Penalties amounting to “closure” of “telephone marketing”
Abu Dhabi Economy: fines ranging between 3000 and 10 thousand dirhams for violating establishments.
archival
The Department of Economic Development in Abu Dhabi revealed the start of imposing penalties, including fines ranging between 3 thousand and 10 thousand dirhams, up to the limit of closure, on violating commercial establishments that practice telemarketing in the emirate, in violation of a circular issued by the department prohibiting telemarketing. .
adjust market
The department explained in exclusive statements to "Emirates Today", that the application of penalties for telemarketing is carried out on all violating licensed commercial establishments in Abu Dhabi, in accordance with the laws and regulations in force in the department, stressing that this achieves many goals, including controlling the market, and upgrading activities. commercial.
Consumer complaints
And the "Abu Dhabi Economy" confirmed that it decided to ban telemarketing practices in the emirate, after complaints increased during the recent period from many segments of society, including citizens and residents, about telemarketing, which caused them inconvenience due to the contact of marketing representatives almost all the time, and some These representatives are begging the consumer, and they are very urgent, to display their products or services in a way that violates the privacy of the consumer, in addition to that some telemarketing activities are carried out for the purpose of fraud and deception.
privacy violation
The department pointed out that the negatives of telemarketing are many, the most important of which lies in the violation of consumers’ privacy by calling at all times of the day without taking into account the consumer’s need for comfort, and the extreme urgency in offering services even if the consumer refuses to continue the call, or does not want to acquire the product, or The service, in addition to repeating contact with the consumer despite the rejection of the service or offer in advance.
The "Abu Dhabi Economy" called on all owners of commercial establishments in the emirate to respect consumer privacy, and not to market through direct telephone contact, explaining that the decision protects consumers in the first place, maintains their comfort and privacy, and also prevents many marketing activities that are carried out for the purpose of fraud.
Consumer consent
The Abu Dhabi Economy confirmed that it is possible to limit telemarketing activities without harming commercial establishments, through the commercial establishments' full commitment to the department's decision to prevent any marketing activities or practices that would violate the privacy and comfort of the consumer, and thus prevent phone communication with consumers.
The department expressed its no objection to making calls in the event that the consumer agreed to receive marketing telephone calls, explaining that the approval comes by registering interest in communicating with the consumer, through shops, social media platforms, and websites, for example.
Violating establishments
The department stressed that commercial establishments should be cautious, as the Abu Dhabi Department of Economic Development will impose the penalty on violating establishments, if it is proven that marketing activities were conducted over the phone, or as a result of the investigation of consumer complaints.
She indicated that the circular targets only direct telephonic marketing, and no other marketing activities are involved in the decision, stressing keenness, at the same time, to provide the best environment for citizens, residents and visitors, and protect them from any commercial or marketing practices that violate their rights to privacy and comfort.
• «Abu Dhabi Economy» confirmed that the decision is to protect the privacy of consumers and to guard against «fraud».
Follow our latest local and sports news and the latest political and economic developments via Google news