中新网贵阳1月22日电 (周燕玲)一杯清茶,是此间正在召开的贵州省两会必备之物,喜欢喝茶的住澳委员陈顺回发言结束后,端起桌前散发着清香的茶杯,细细品了一口,鲜爽醇厚。

  “贵州茶很干净,也很清香,但需要多加宣传。”已在贵州投资多年的陈顺回坦言,目前贵州茶产品的开发还处在初级阶段,需要做强茶叶品牌。

  翻开贵州地图,北纬27度横贯东西,这条世界公认的茶叶生长黄金线上,700万亩茶园延绵起伏。作为世界知名的茶叶原生地和优生区,贵州茶叶种植面积连续六年位居中国第一,但产量大产值低却一直困扰着贵州茶产业发展。

图为贵州茶园。 瞿宏伦 摄

  在陈顺回看来,贵州茶产业升级发展的根本问题在于无法突破作为原料供应商的角色困境,“品牌化无力”也是贵州茶产业发展的一大瓶颈,“茶叶品牌的核心价值以绿色和健康来识别界定,这样可以消除人们对已有品牌的某些惯性印象,使黔茶以较高的起点进入市场。”

  记者了解到,贵州是中国第一个在茶园中禁止使用水溶性农药和草甘膦的省份,并将禁用农药在国家62种基础上提高到128种,全域推广茶园绿色防控集成技术。

  陈顺回说,澳门在中国茶叶贸易及茶文化传播史上扮演着非常重要的角色,可以充分利用澳门联络葡语系国家的优势,进一步开拓贵州茶的海外市场,让贵州茶充满国际范儿。

  2021年,贵州省茶叶产量46.99万吨,产值570.95亿元人民币,产量、产值同比分别增长7.74%、13.32%。其中,茶叶出口达3亿美元,同比增34.9%,茶叶成为贵州第一出口农产品。

资料图:贵州抹茶 周燕玲 摄

  住港委员简浩贤认为,在茶叶企业构建品牌、步入国际化市场的同时,还可引入大湾区尤其是港澳区域定位、湾区市场及人才优势,助力吸纳企业管理高端人才,借力香港世界物流运输中心与国际紧密联络角色,把茶叶人才吸收引进贵州,加速贵州茶叶“走出去”步伐。

  "Intensify our focus on developing the young market, and work hard in the fields of new teas, matcha, etc. that young people like." Jian Haoxian said that young people have strong consumption power and high penetration, and can use the rejuvenation of Guizhou tea brands as an entry point to launch tea products based on tea The main additional products, let tea lead the new "food" fashion from "drinking" to "eating".

  At present, Jiangkou, Guizhou has built the world's largest single matcha refining workshop, with an annual production capacity of nearly 4,000 tons of high-quality matcha. Its matcha products are exported to the United States, Germany and other places.

  Jian Haoxian believes that in the global matcha boom, using e-commerce to expand sales globally, fresh and lovely matcha will become a breakthrough for the high-quality development of the tea industry in Guizhou, and the future can be expected.

(Finish)