Total consumption has jumped to a new level, vigorous domestic demand promotes high-quality development
Consumption is both the starting point and the end point of the entire economic cycle.
Based on the market economy, consumption is sunlight, air and water, which will naturally attract continuous attention.
Recently, the 2021 China Economic Annual Report was officially released.
A series of dazzling data show that China's economy continues to recover and develop, achieving a good start to the "14th Five-Year Plan".
Among them, the total retail sales of social consumer goods exceeded 44 trillion yuan, a year-on-year increase of 12.5%, and the average growth rate for the two years was 3.9%.
The contribution rate of final consumption expenditure to economic growth was 65.4%.
"Total consumption reaching 44 trillion yuan is a new level." It should be noted that the scale of the scale has gradually expanded, the level has been steadily improved, the structure has been continuously improved, and the upgrading trend has continued. A vivid epitome of the continuous improvement of "face value".
This is due to the full play of the advantages of the socialist system with Chinese characteristics, the hard work of more than 1.4 billion people, the ability support of the complete industrial system of the big country's economy, and the vitality of the super-large market advantage.
Life needs fireworks, but also desires color.
In 2021, the Engel coefficient of national residents will be 29.8%, a decrease of 0.4 percentage points from the previous year.
This means that in addition to eating, people have more consumption choices, and life has more possibilities.
"Place orders with free shipping" domestic trendy brands to meet the fashion needs of young people; watch blockbusters in theaters, book tickets on mobile phones and choose seats; travel to scenic spots, scan the QR code to listen to the introduction of scenic spots... In 2021, the upgrade category Consumption demand continued to be released, and the retail sales of gold, silver, jewelry and cultural office supplies for units above designated size increased by 29.8% and 18.8% respectively.
It can be said that the expansion of consumption scope and the surging trend of consumption not only brighten the color of life, but also increase the impetus for economic development.
However, it should also be noted that since the second half of 2021, the spread of the epidemic in many places in China has repeatedly caused short-term impacts on the consumer market.
During this period, the incomes of some middle- and low-income groups with weaker ability to cope with risks were also affected, and consumer confidence and expectations were not well repaired.
Data show that in December last year, the total retail sales of consumer goods increased by 1.7% year-on-year and decreased by 0.18% month-on-month.
To this end, further boosting consumption is still an important task.
Recently, the National Development and Reform Commission issued the "Notice on Doing a Good Job in Promoting Consumption in the Near Future", proposing 10 work measures, calling for seizing the opportunity of the traditional peak consumption seasons such as the Spring Festival and the Lantern Festival to promote a stable start to the economy in the first quarter.
Furthermore, the strong purchasing power of the 400 million middle-income groups is a huge consumption force unmatched by any country, and it is also the most reliable guarantee for the sustainable development of the consumer market.
For enterprises, it is necessary to go from "bullying up production" to "embracing new needs", and continuously introduce products and services that are more suitable for consumers' tastes; adopt flexible manufacturing technology to customize products in large quantities; digitize consumer demand , to ensure that the product on the production line is the product that people need.
It is necessary to create new demand with new supply, promote the formation of a virtuous circle between consumption and supply, and achieve a new dynamic balance between industrial structure and demand structure at a higher level.
Of course, only when you have money can you consume, and only when you have security can you dare to consume. This is still an unbreakable truth.
To further stimulate consumption potential, there are many favorable conditions and a lot of room for efforts.
There is still room for improvement in product quality, emerging consumption still needs to grow, the consumption environment can continue to improve, and consumption capacity has to continue to improve... Starting from reality, do our best and do our best to resolve these problems and let the people eat with confidence , Dress well, use comfortably, and promote high-quality development with booming domestic demand will make China's economy more resilient and dynamic.
(Mr. Zifang, commentator of China Economic Net)