China News Service, Jan. 19. Recently, the Ministry of Culture and Tourism issued a notice that in order to promote the development of ice and snow tourism, 10 routes have been identified as national quality ice and snow tourism routes.
These 10 routes are mainly: "Ice and Snow Beijing Zhang·Winter Olympic City" boutique route, "Inside and outside the Great Wall · Ice and Snow Ribbon" boutique route, "Ice and Snow Secret Realm · Soul Ranch" boutique route, "Le Tour Liaoning - A Worthless Trip" Boutique routes, “Changbai You Yue·Ski Resort” boutique routes, “White Mountains, Black Waters, Ice Love and Snow Charm” boutique routes, “Northland Scenery·Bipolar Crossing” boutique routes, “Silk Road·Humanities Ice and Snow” boutique routes, “China Snow Capital” ·Pure Northern Xinjiang" boutique route and "Winter Fireworks·Southern Snow Township" boutique route.
The notice stated that cultural and tourism departments at all levels along the route should strengthen cooperation with relevant departments, implement the "Ice and Snow Tourism Development Action Plan (2021-2023)" on the basis of strict normalization of epidemic prevention and control, and increase support for the development of ice and snow tourism. Support for the construction of eligible tourist attractions, tourist resorts, self-driving car camps, ski resorts and other tourist public infrastructure and service facilities along the ice and snow tourism routes.
High-risk areas of the epidemic are strictly implemented in accordance with the requirements of epidemic prevention and control. Areas with low-risk epidemics should focus on local activities, strengthen the publicity and promotion of local ice and snow culture, ice and snow tourism products, and special ice and snow activities, and increase the supply of products for surrounding tours and outings , attracting more tourists to the ice rink and into the snow field.
At the same time, strengthen the organization of training, actively guide local governments, tourism enterprises, and the general public along the route to actively participate in the development of ice and snow tourism, share the achievements of tourism development, give full play to the comprehensive driving role of the route, jointly build a strong domestic ice and snow tourism market, and better promote tourism. Industry recovery and development, help expand domestic demand strategy.
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