There is such a special bookstore in Haidian District, Beijing.
Without the decoration of coffee, music and literature and art, most of the books in the bookstore are professional books in the fields of archaeology and culture.
However, it is such a "cold" bookstore, which has been favored by a number of "big names" in the archaeological, cultural and muse industry. It has survived for nearly ten years, and its annual income can currently reach 5 million yuan.
With the decline of brick-and-mortar bookstores, what are the secrets to attracting fans to this seemingly narrow bookstore?
How has it come to the present step by step?
Reporter Cheng Yu reports from Beijing
Responsible editor: [Luo Pan]