Ugo Pascolo 2:07 p.m., January 19, 2022, amended at 2:08 p.m., January 19, 2022

Guest of "France moves" on Wednesday, the executive director of Lidl France, announced that he was going as Leclerc lowered the price of his baguette to 29 cents.

However, Michel Biero considers "irresponsible" the approach of his competitor. 

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