It is a product that knows no crisis.
Sales of Cognac jumped over one year by 30.9% in value and 16.2% in volume in 2021, even exceeding their pre-pandemic level, the interprofession said on Monday.
In 2021, 223.2 million bottles were shipped for a turnover of 3.6 billion euros, up 1.6% compared to 2019, the last year before the health crisis, a specified the National Interprofessional Bureau of Cognac (Bnic) in a press release.
"The demand has never been greater"
“Cognac remains marked by a very strong momentum.
(…) Demand has never been greater on our markets than this year”, welcomed the president of Bnic Christophe Veral, quoted in the press release.
The United States, the largest export market, bought 115 million bottles last year, i.e. 11.1% more than in 2020, while sales in China, Cognac's second largest market, jumped by 55, 8%, for 34 million bottles shipped.
Elsewhere, Cognac sales are growing in “new markets”, in South Africa and Nigeria in particular, as well as in traditional ones, with +8.1% in volume in Europe, added Bnic.
In France, Cognac also posted strong growth (+23.4% in volume), driven by "the development of mixology" (the art of creating cocktails), which is attracting "new customers looking for authentic”.
A 2021 harvest “in the ten-year average”
On the production side, the interprofession forecasts a 2021 harvest “in the ten-year average”, with 867,000 hectoliters of pure alcohol (hl AP) produced, for a yield of 10.77 hp AP/hectare, which will make it possible “to support the pursuit of (the) growth” of the sector.
97% export-oriented, Cognac sales had fallen by 22.3% in value in 2020, the pandemic having favored sales on the internet, a market where less expensive bottles dominate.
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