There are traps behind sound realization

  Wang Shengqiang

  There are many routines behind the realization of sound, and it is difficult to fulfill the promise of sound realization.

The regulatory authorities should not be a bystander to this, and should maintain a high-pressure posture and effective supervision.

Platforms that publish and broadcast training advertisements should also fulfill relevant responsibilities and strengthen the control of such advertisements.

Those who aspire to be realized through their voices need to keep calm and keep their eyes open.

  "Easy earning more than 10,000 yuan per month with voice", "learning a part-time job to make money at home", "Securing employment after training"... Recently, advertisements about voice training courses on major online platforms have been overwhelming, and "Qian Jing" is good. The working professionals and unemployed people are quite attractive.

  At present, the scale of my country's online audio and video market has gradually expanded, the number of users has grown rapidly, and the demand for anchors, audiobook readers, voice actors and other occupations has increased, and voice monetization has become a new way to obtain remuneration.

However, this demand has also spawned a large number of voice training institutions of mixed quality.

If the institution helps trainees receive good training and improve their professional skills through strict and formal training, of course, it is understandable.

But if you just use voice monetization as a guise to seize the urgency of people who want to find a job or increase their income, and ultimately care about the students' pockets, then it is worth being vigilant.

  In fact, some training institutions are not very kind and full of routines.

Start by soliciting customers through low-cost or free classes.

Advertisements such as "1 yuan audition, 9.9 yuan experience" and "99 yuan quick second career" made the sound training course effect hype.

Secondly, students are induced to pay by upgrading courses.

After a period of zero basic learning, the part-time income of 35,000 to 5,000 yuan per month, and the hourly salary of someone who records audiobooks at home exceeds 100. The trainer throws out some unverifiable so-called success stories for the students to draw cakes, giving a voice that the realization is Suitable for everyone, easy industry with low threshold, low investment and high income.

Again, promise to send orders to make money.

As long as you buy a class, you promise to get the opportunity to take orders, make money while you study, and earn back your tuition after graduation, and enjoy the long-term priority of recording audiobooks or dubbing videos for big platforms.

  Is sound realization as easy as these institutions say?

From the public reports, it can be seen that most of the promises of these institutions are difficult to fulfill. After the students pay, the so-called top trainers become part-time students, live classes become recorded and broadcast, dispatch orders to make money, enjoy exclusive resources, etc. "sincere" Promise" has also become a "blank check".

Some trainees who participated in the training shouted that they were fooled, and complained about the poor quality of training and few opportunities to receive orders on relevant platforms.

  In this regard, the regulatory authorities should not be a bystander, and should maintain a high-pressure situation and effective supervision.

Platforms that publish training advertisements should not hang up on themselves. They should fulfill the responsibilities of relevant platforms and strengthen the review and control of such advertisements.

  People who are eager to monetize their voices should also keep calm, keep their eyes open, and clearly realize that the huge market demand for voice monetization is different from picking up gold everywhere. The audio industry has a high career threshold and requires long-term professional training and learning accumulation. The big audio and video platforms also have higher standards for hiring, and it is not enough to take a crash course casually.

It is necessary to comprehensively consider the market's requirements for practitioners and their own actual situation, and we must not neglect and mistake traps as pie and routines as a way out.