Widely used in gold jewelry, clothing, shoes and hats, food, books and other products
"Tiger Elements" New Year Commodities Are Popular in the Market
News from our newspaper (Reporter Huang Yu) As the Year of the Tiger approaches in the lunar calendar, the taste of the year around us is getting stronger and stronger.
The reporter recently visited and found that from clothing, gold jewelry with zodiac patterns, to cultural and creative products such as Spring Festival couplets, bookmarks, picture books, etc., a variety of "tiger element" commodities are popular in the market.
On January 15, the reporter saw in the Golden Eagle International Shopping Center in Kunming City, the bracelets, pendants and rings in the shape of tigers, attracting many customers to stop and choose.
"My child's zodiac sign is the tiger, and the Chinese New Year is coming soon. I want to buy a gold-inlaid jade pendant for the child." Mr. Zhao, a citizen, said.
The new products of "Tiger Element" in the gold jewelry counter have novel designs and are more diverse in style and style selection.
There are not only cartoon-shaped, tiger-head transfer beads suitable for children, but also the atmospheric Tiger Year pendant made of gold inlaid jade, and the hollow tiger-shaped gold ring; some Tiger Year jewelry also combines gold, jewelry and enamel design.
"Recently, the products of the Year of the Tiger zodiac series are selling very well, and some styles are sold out. You have to make reservations first." The clerk of Chow Sang Sang's jewelry store told reporters.
The reporter's inquiry learned that the "tiger" jewelry pure gold pendant, which means "tiger tiger prosperous", is priced from 599 yuan to 2799 yuan according to different specifications.
A female customer who was shopping for gold jewelry said that the year of the tiger is coming soon, she belongs to the tiger year, and she plans to get married in the year of the tiger, so she wants to buy a pendant or bracelet with tiger elements, which is beautiful and festive.
It is understood that this year, a number of banks have launched various gold products containing "tiger elements", including safety charms, tiger head cap style pure gold pendants, etc.
"Our bank sells some gold products on an agency basis every year. The little tiger amulet launched this year is very popular, and customers want to buy it every day." said a customer manager of Kunming Fudian Bank.
In addition to the jewelry worn, the "tiger element" is also widely used in clothing, shoes, hats, food, books and other products. The festive tiger pattern and packaging have a strong New Year's flavor.
The tiger image has also become the main element of cultural and creative products. From Spring Festival couplets to desk calendars, from red envelopes to notebooks, tigers can be seen everywhere in the packaging design of various products.
"Tigers are the majestic king of beasts in the real world, but when they are embodied in cultural and creative products such as plush toys and stationery, they become naive. It is this strong contrast that makes people want to buy ” said Mr. Yang, a citizen.
The reporter visited many supermarkets in Anning City, all kinds of "tiger element" New Year decorations, and they looked red from a distance.
Traditional New Year's ornaments such as blessing characters, Spring Festival couplets, plush tigers are particularly festive, and colorful "tiger element" products are placed in a prominent position.
At the department store stalls in the farmers' market in Jinfang Community, Anning City, belts, socks and underwear with the zodiac tiger also attracted many citizens to buy.
According to the sales staff, tigers have more shapes and styles in the zodiac jewelry, so the variety of products is relatively rich.
According to data released by a well-known e-commerce platform recently, since December last year, the turnover of goods containing "tiger elements" has increased by 9.4 times year-on-year.
Among them, Lunar New Year gold bars, "Menghu" gold jewelry, "Menghu" New Year blessing gift boxes, and zodiac commemorative wine for the Year of the Tiger are among the top in terms of turnover.