Embrace the blue ocean of the big health industry
Wu Jiajia
In recent years, with the acceleration of the aging process of our country and the continuous improvement of people's living standards, people's demand for health consumption such as disease prevention and health management has been increasing day by day. Consensus from all walks of life.
The so-called "big health" is to take care of people's life in a whole process, comprehensively, and all-elements around people's clothing, food, housing, transportation, birth, old age, sickness and death. It not only pursues individual physical and physical health, but also pursues psychological, spiritual, and social, environmental, family, and crowd health.
The development of the big health industry is to transform the traditional medical industry development model, that is, from a single treatment model to an integrated prevention and treatment model of "prevention-treatment-support".
Therefore, the big health industry should cover multiple production and service fields such as medical products, health products, nutritional food, medical equipment, health equipment, leisure fitness, health management, health consulting, etc. It is an emerging industry with huge market potential.
The development of the big health industry is not only conducive to improving the health level and quality of life of the people, but also conducive to adjusting the industrial structure and promoting economic and social development.
In recent years, my country's big health industry has attracted capital to enter the market one after another.
Statistics show that in the first half of 2021, the total amount of financing in the Internet health field exceeded 11.96 billion yuan, an increase of 1200% compared with the same period of the previous year.
As of September 2021, a total of 52 medical and health companies in China have been listed on the "Global 500 Unicorn Companies" list, ranking second in the world.
The enterprise development model has gradually evolved into several categories: industry-driven, development-driven, and platform-driven.
"Healthy China 2030 Planning Outline" predicts that by 2030, the total scale of my country's health service industry will reach 16 trillion yuan.
However, compared with developed countries, my country's big health industry is still in the early stage of development, and the market still has the characteristics of fragmented industrial chain links, insufficient R&D and technological innovation, small enterprise scale, and urgent need for innovation in operating models. It is difficult to meet the needs of diversification and individuality Due to the changing social needs, the market order is not standardized, and the standards and information are lagging behind, the industrial development still faces many challenges.
To further leverage the development of the big health industry, it is necessary to optimize development ideas, fully develop market potential, and vigorously develop new formats and models.
In the next step, we will use modern production methods and business models such as new technologies and new economies to expand the supply of mid-to-high-end products and services such as ecology and health, and achieve a more effective match between supply and demand.
In addition, it is necessary to further explore how to change the industrial development from the scattered and extensive state of the past to a more orderly and balanced state, promote the transformation of the industry competition situation from "resource competition" to "innovative competition", and promote resource allocation from "optimized allocation" Accelerate the transition to "improving quality and efficiency".
For example, improve the regulations and standards of the big health industry, strictly monitor the market, eliminate fake and shoddy products, etc., to provide consumers with assured products and services.