She changed people's view of real estate by incorporating art into real estate
“Binghatti” .. 40 real estate projects .. targeting a portfolio of 6 billion dirhams within two years
Mohammed bin Ghati: "We have bold future plans for expansion, and focus on the most sought-after areas in Dubai."
Binghatti has adopted a marketing philosophy that transformed buildings into billboards thanks to their unique design.
From the source
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The CEO of Binghatti Real Estate Development Company, Mohammed Binghatti, confirmed that his company has invested in Dubai's economic recovery to expand its business.
He revealed to "Emirates Today" that the company's portfolio currently includes more than 40 projects worth more than 3.5 billion dirhams, pointing out that it aims to double the value of its real estate portfolio and reach six billion dirhams within two years.
He explained that the company changed people's perception of real estate by introducing the idea of integrating art in real estate, noting that "Binghatti" projects are characterized by unique designs with orange color.
He said that the company is trying to adapt to rapid market developments, and introduce green standards in its projects, while maximizing the use of innovation and artificial intelligence, to bring buildings to life.
economic recovery
In detail, the CEO of Binghatti Real Estate Development Company, Mohammed Binghatti, said that the Emirate of Dubai has provided the reasons for success for national and foreign real estate companies alike, by raising the quality of infrastructure among the best in the world, and facilitating business in a good investment climate.
He added that his company invested in Dubai's economic recovery, to expand its scope of business, amid the availability of all the ingredients for success, and to adopt a vision aimed at changing the way people perceive real estate by introducing the idea of integrating art into property.
dream start
Binghatti continued, "I had a dream since I was young, when I used to see the famous brands bearing the name of their founders, that people would one day hear the name of (Binghatti) and its towers with unique designs."
He continued, "I took over the supervision of a group of real estate projects with stunning designs, to include the company's portfolio of more than 40 projects, worth more than 3.5 billion dirhams."
real estate outlook
Binghatti added: “We have changed people’s perception of real estate by introducing the idea of integrating art into real estate properties. It is a strategy similar to the one used by global brands such as (Gucci), (Dior), (Mercedes-Benz), (Ferrari), (Lamborghini), when you see any of these brands, you know what they are, because they have experienced designers, so (Benghatti) uses the same style, and has unique designs in orange.”
Binghatti pointed out that the company is trying to find a connection between dealers and distinctive buildings, with colors, designs and psychological comfort, so that they are always able to evoke strong feelings for those who watch and live in them.
Marketing philosophy
Binghatti stressed that the company is trying to adapt to rapid market developments, and introduce green standards in its projects, while maximizing the use of innovation and artificial intelligence, to give life to buildings, to interact with their residents, and is always trying to adapt to technical market developments in terms of using touchless technologies in light of The outbreak of the Corona virus pandemic.
He explained, "Our philosophy in marketing does not depend on visualizing the identity of all our properties, as we do not spend the marketing budget on billboards across highways, because the buildings themselves are our billboards."
future plans
The CEO of Binghatti Development revealed that his company is currently operating in all parts of Dubai, including Business Bay, Dubai Silicon Oasis, Al Jaddaf, Dubai Marina, Jumeirah Village Circle, Liwan, and Dubai Land Residence Complex, as well as it has plans A bold future for expansion in the coming years. He added that the company aims to double the value of its real estate portfolio and reach six billion dirhams within two years, by focusing on building construction projects in the most sought-after areas in Dubai, especially in the heart of the emirate.
big ambition
Bin Ghati said: "Our ambition goes beyond the clouds, and is betting on the solidity of Dubai's economy and its ability to generate attractive and supportive opportunities for expansion in all fields, not just the real estate sector."
He added: “We have succeeded in delivering projects to some of the largest banks and hotel groups, and have gained the confidence of international real estate funds. The company focuses its strategy on choosing the best locations to establish its projects, in addition to its focus on attracting the middle class, which is the largest category in the real estate market, and the commitment to providing Real estate is of high quality, reasonable prices, and timely delivery.”
Bin Ghati considered that 2022 will witness the continuation of the real estate sector in the emirate to support the economic recovery from the repercussions of the pandemic, pointing to the government's measures that enhance demand in the market, attract new arrivals to reside in the country, and the great and pivotal support for the "Expo 2020 Dubai" exhibition.
He said that Dubai's economy is considered the most diversified in the region, and supports real estate making the best gains this year, expecting prices to continue to improve, but at a slower pace than recorded in 2021.
He added, "The market will maintain the upward trend over the next few years, amid a gradual decline in supply, with growth in demand and a decrease in the launch of new projects."
proactive steps
The CEO of Binghatti Real Estate Development Company, Mohammed bin Ghati, confirmed that the success of the UAE and Dubai in absorbing the first waves of the Corona virus pandemic, and the vaccination program, qualifies the country to overcome future crises, in light of proactive steps and its good foresight of future challenges, and the development of solutions It is effective in overcoming difficulties, whatever their severity.
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