Promote the ice and snow industry to a new level
On January 12, a statistical survey conducted by the National Bureau of Statistics entrusted by the State Sports General Administration showed that since the successful bid for the Beijing Winter Olympics in 2015, the number of national residents participating in ice and snow sports has reached 346 million.
The vision of "driving 300 million people to participate in ice and snow sports" has become a reality, which is an important milestone in the development of ice and snow sports in my country.
Whether the ice and snow industry is prosperous or not is closely related to the level of national economic development.
A survey shows that when a country's per capita GDP exceeds US$8,000, the sports industry begins to grow significantly; when the per capita GDP exceeds US$10,000, the ice and snow industry begins to flourish.
This is exactly in line with the development of our country.
Looking at the whole country, ice and snow sports are widely popular everywhere. Whether it is various ice and snow carnivals and ice and snow experience projects all over the surrounding area, or high-quality snow fields that require long-distance driving, or even high-speed rail planes, there are more and more different age groups. , The masses of different consumption levels participate in and feel the charm of ice and snow sports.
Relevant reports predict that the total scale of my country's ice and snow industry will exceed 800 billion yuan in 2022.
The world of ice and snow is a cornucopia, and the ice and snow industry is a cash cow.
It has a long industrial chain and integrates with tourism culture, fitness training, ice and snow products manufacturing and other industries. It has many functions such as stimulating consumption growth, promoting economic transformation and upgrading, cultivating emerging market entities, and giving new momentum to green development.
Statistics show that there are currently more than 8,500 companies engaged in ice and snow sports in my country.
In Xinjiang Altay, Hebei Chongli, Hubei Shennongjia and other places, the rise of the ice and snow industry has attracted private investment, stimulated consumption, and drove local residents out of poverty and into a well-off life.
National policy support, economic and social development, and increasing domestic demand have provided huge opportunities for the development of ice and snow sports in my country.
However, due to the late start, compared with the world's strong ice and snow sports countries, my country's ice and snow sports still have problems such as low competitive level and weak industrial foundation.
Therefore, although the goal of "driving 300 million people to participate in ice and snow sports" has been achieved, it does not mean that my country has become a strong country in ice and snow sports, and there is still a long way to go to promote the development of ice and snow sports and the ice and snow industry to a higher level.
In the next step, it is necessary to further promote the popularization of ice and snow sports across the country and to expand to the four seasons.
At present, a number of high-quality ice rinks and snow rinks have been built in southern my country, and the vast number of southern cities have also ignited a boom in ice and snow consumption.
The "Statistical Survey Report on "Driving 300 Million People to Participate in Ice and Snow Sports" shows that the number of participants in ice and snow sports in northern and southern my country is 186 million and 161 million respectively, and ice and snow sports are gradually breaking geographical and seasonal restrictions.
It is necessary to give full play to the decisive role of the market in resource allocation and to better play the role of the government, stimulate social participation, enrich the supply of products and services, and continuously meet the growing demand for ice and snow sports of the people.
At the same time, further promote the extension of the ice and snow industry to specialization and the high-end value chain, improve the development of related industries such as ice and snow equipment, ice and snow facilities, ice and snow tourism, and ice and snow training, develop new technologies, build new models, and cultivate new subjects, and continuously promote the high-quality ice and snow industry. developing.
(Source of this article: Economic Daily Author: Common sense)