Yangcheng Evening News reporter Sun Qiman and correspondent Sui Business announced that on January 13, "Several Measures for Guangzhou to Promote the Development of the Accommodation and Catering Industry" (hereinafter referred to as "Several Measures") was officially issued.
It is reported that the "Several Measures" is the first normative document to promote the development of the industry issued after Guangzhou was approved to take the lead in cultivating and building an international consumption center city. .
Support online and offline integration development
From the aspects of stimulating market vitality, optimizing government services, and increasing support, the "Several Measures" formulated 13 measures to encourage innovative product and service supply, enrich accommodation and catering consumer brands, support online and offline integration development, and support enterprises to apply for outside business operations. Measures to further optimize the supply of accommodation and catering consumption, release consumption potential, enhance consumption momentum, and promote the development of the industry.
It is worth noting that in terms of financial support, the "Several Measures" clarifies that a maximum of 50,000 yuan will be awarded for every 10 million yuan of cumulative increase in the business scale of accommodation and catering enterprises in the second half of 2021 compared with the second half of 2020, and a maximum of 2 million yuan for a single enterprise. RMB; accommodation and catering enterprises for newly established or upgraded stores, supply chain construction, digital operations and other infrastructure software and hardware investment projects with an investment of more than 1 million yuan, can be given a maximum of 30% of the actual total investment in the project, with a limit of 1 million yuan of capital subsidy.
Propose a new direction for the development of the industry
The "Several Measures" have three main features.
First, some policies and measures such as lay-out, temporary parking, publicity and promotion that are generally reflected by accommodation and catering enterprises have been added. For example, "Several Measures" pointed out that according to the parking demand of economic gathering areas at night, temporary parking at night should be appropriately set up in road sections where conditions permit. berth.
The second is to propose a new direction for the development of the industry.
Combined with new trends in industry development, guide local accommodation and catering enterprises to develop accommodation and catering products that are adapted to the green economy, parent-child economy, one-person economy, silver economy, beauty economy, social economy, etc., support online and offline integration development, and encourage foreign brands to develop in Guangzhou Set up the first store to strengthen industry development guidance.
The third is to increase industry support.
Through inclusive supervision, innovative consumption scenarios, introduction of financial and publicity resources and other means, efforts are made to solve prominent problems restricting consumption, and provide strong support for the expansion of accommodation and catering consumption.
Last year, the accommodation and catering industry grew against the trend
Guangzhou is the first city in China to be awarded the title of "Chinese Food Capital" and "International Food Capital", and its comprehensive strength in the catering industry has always been at the forefront of the country.
In the past two years, the new crown pneumonia epidemic has brought difficulties and challenges to the development of the accommodation and catering industry, but the accommodation and catering industry in Guangzhou is still growing against the trend.
According to data from the Guangzhou Bureau of Commerce, from January to November last year, the retail sales of Guangzhou's accommodation and catering industry increased by 22.6% year-on-year, and the growth rate was higher than the national level.
The relevant person in charge of the Guangzhou Municipal Bureau of Commerce said that at present, Guangzhou is making every effort to accelerate the cultivation and construction of an international consumption center city, and implement the "five projects" of high quality, quality improvement, strong energy, accessibility and reputation.
In the future, the policy details will be released one after another.
13 measures
Encourage the supply of innovative products and services
Enriching accommodation and catering consumer brands
Support online and offline integration development
Support enterprises to apply for outside business operations
Relaxation of supervision over the approval of promotional activities
Improve night-time economic support measures
Pilot the creation of time-limited pedestrian blocks
Coordinate epidemic prevention and control and the development of accommodation and catering industry
Encourage self-employed catering business owners to turn into enterprises
Implement the "Applicant Commitment System"
Encourage business expansion
Support enterprise transformation and upgrading
Increase industry publicity support