Zhongxin Finance, January 15th (Zuo Yuqing) On the 14th, Watson's "1-cent promotional mask" was questioned and appeared on the hot search.

　　The incident originated from the facial mask promotion that Watsons launched on the Meituan platform on the 11th. According to the promotion rules, consumers can buy a box of facial masks at the price of 1 cent, but they need to pick up the goods in offline stores.

However, consumers who successfully placed an order said that after receiving the information on stocking and picking up from the merchant, they were told that the goods were out of stock when they picked up the goods, and the merchants had no way to deal with them.

　　On the 14th, Watsons customer service staff said in the Sino-Singapore Financial Consultation that due to the abnormal system, consumers who placed an order for "1 cent promotional mask" on Meituan can only cancel the order, which is the only solution given by Watsons at present.

"In response to this abnormal situation, we will also ask the relevant departments to investigate."

　　As the other party involved in the incident, the customer service staff of Meituan told Zhongxin Finance on the 14th that it was Watsons merchants who set the wrong amount of the event and caused the shortage.

At present, Meituan is negotiating with Watsons on the "1 cent promotional mask" incident, and the negotiation result has not yet been reached.

"Even if the order is automatically closed when it expires, Meituan will give a solution to this matter."

　　However, whether it is being "smashed wool" or brushing traffic, Watsons, as a brand party, should have given consumers a positive response and solution in a timely manner to the event that the "1 cent promotional mask" could not be picked up.

However, today, in the face of consumers' doubts, Watsons has been silent on the public platform, but its anchor has loudly ridiculed consumers as "mad dogs", as if to regard the live broadcast room as its own territory, and arbitrarily kick consumers out of the live broadcast between.

　　Here, I cannot help but ask, who is the "God" in this business-to-consumer promotion?

Water can carry a boat and capsize it.

Consumers are the core of all business activities of an enterprise. Only with honesty as the foundation can a brand be able to do well for a long time.

The companies involved should put down their arrogant attitude and not mistake their identities.

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