The reporter learned on January 14 that the Guangdong Provincial Administration of Market Supervision recently held the second session of the Guangdong Anti-unfair Competition Law Enforcement Lecture Hall in Foshan, and announced 12

anti-unfair competition

law enforcement guiding cases.

Involving brands such as Aunt Qian, Wal-Mart, T3 Travel, and Demas.

Among them, the

Sam's Club app was fined 300,000 yuan for defaulting to five-star praise.

　　After investigation, from October 13, 2020 to May 17, 2021, the parties used the Sam's Club APP to sell products online. In "My Evaluation", when the user did not actively evaluate the real transaction products in a timely manner , the APP background system will automatically default to the five-star praise, and the default five-star praise will be automatically calculated and displayed in the praise rate. There is false commercial promotion of the user evaluation of the product, deceiving and misleading consumers.

　　The Guangdong Provincial Market Supervision and Administration Bureau stated that the above-mentioned behavior of the parties violated the provisions of Article 8, paragraph 1 of the Anti-Unfair Competition Law of the People's Republic of China. The law enforcement agency ordered him to stop the illegal act and imposed a fine of 300,000 yuan.

"Default positive comments" are not real user comments, and false positive rate data is a misinterpretation of existing consumer comments, which will obviously mislead potential consumers and constitute false propaganda.

　　Law enforcement agencies have ascertained the true situation of the back-end data, and have qualitatively punished such behaviors in accordance with the provisions of Article 8, paragraph 1 of the Anti-Unfair Competition Law of the People's Republic of China, which clearly shows that the market supervision departments have conducted false propaganda of platform data. It also provides a good demonstration effect of "interpreting the law by case" through the case guidance and standardization of the evaluation system of the e-commerce platform.