Guaranteeing product quality is the foundation, expecting clothing brands to stand firm in the national trend

　　Expect clothing brands to stand firm in the national tide

　　Liu Jin

　　The Spring Festival is getting closer and closer, and elements of "national tide" can be seen on many brands of clothing.

Chinese New Year's favorite bright red, with various patterns implying auspiciousness in the Year of the Tiger, as well as clothing with cultural symbols such as "Rich Jin Dou Jin", "Fortune Rolling", "Pace Stepping Qingyun" and other cultural symbols are placed by merchants. Conspicuous location.

　　Why do clothing brands increasingly favor "national tide"?

Over the years, the homogeneity of my country's clothing industry has been obvious, and some domestic clothing has struggled to move forward in the idea of ​​simple imitation and cheap and multi-selling.

The national tide in recent years has given an opportunity to domestic clothing with the advantage of the local market. Many clothing brands have launched the national tide series or set the national tide as the product development direction.

The sales data of major platforms also show that Guochao clothing brand is constantly winning the love of young people.

　　It should also be noted that Guochao is not simply copying traditional culture.

Guochao needs to be closely connected with traditional and excellent culture, communicate and dialogue with young groups, and also need to stimulate people's national pride.

Some brands use the national tide as a gimmick to create momentum, simply sticking the label of Chinese style culture, and the practice of "changing the soup without changing the medicine" is actually overdrafting the enthusiasm of consumers.

As more and more garment enterprises join the national tide team, the pressure of competition in the industry is increasing. At this time, garment enterprises especially need to practice their internal skills and improve their quality, technology and culture.

　　Guaranteeing product quality is the foundation for the development of Guochao brand.

No matter how the market changes, the basic consumer demand for product quality will not change.

In the apparel industry, there are a group of senior enterprises relying on strict quality management, from product planning, design, trial production to pricing, after-sales and other links, traceability layer by layer, every detail of management and service is striving to be the best, consolidating a Loyal customers, expand the corporate brand reputation, and become the "evergreen tree" of the industry.

Guochao clothing is also clothing, which cannot be separated from this basic truth.

　　Technology changes life, and Guochao clothing also needs the support of technology.

For young groups, in order to continue to gain their favor, in addition to original design, it is also necessary to continuously improve the performance of the product.

For example, whether we can make clothing that is more suitable for the daily life of the younger generation and more practical, whether we can make clothing with novel designs, sophisticated fabrics, and more cost-effective clothing, etc.

In the face of young consumers who are increasingly pursuing personalization, traditional products that lack innovation and differentiation will eventually face the fate of being eliminated.

For original clothing products that are deeply integrated with the national style and culture and are very cost-effective, consumers have their own standards.

Now, even if the price of some Guochao clothing brands increases, consumers still "buy it", which is the result of the increase in the brand's technical content and brand added value.

　　The development of Guochao clothing brand is inseparable from cultural nourishment.

Clothing is one of the important presentations of Chinese traditional culture.

Compared with international brands, domestic clothing brands have local advantages and have a deeper understanding and sense of identification with Chinese traditional culture.

At the same time, it is also necessary to realize that the relevant design is not a simple symbolic application. Only by integrating personalized design and cultural identity can the brand be given the essence and form a unique national trendy brand.

　　In the future, it is believed that there will be more original clothing brands with traditional cultural connotations and more in line with the needs of Chinese people's lives, forming a new Chinese trend and interpreting oriental fashion.