Strengthening the digital economy industry system with the platform as the center is the main feature of the digital economy organization method, and it is also an important starting point for my country to build a digital, intelligent and international industrial chain supply chain innovation chain.
Platform enterprises can effectively combine element resources through data, computing power, and algorithms to promote the precise connection of supply and demand, which can effectively promote the formation of a higher-level dynamic balance of demand-driven supply and supply-created demand.
At the same time, platform enterprises can develop better, and can form a digital industrial ecology by building a digital industrial chain, supply chain and innovation chain, which plays an important role in improving the quality of domestic circulation and smoothing the domestic and international dual circulation.
In a sense, the competition of the global digital economy is also the competition of platforms, and hyperscale platforms have become a key factor for countries to compete and cooperate in the field of digital economy.
Therefore, supporting platform companies to become bigger and stronger and focusing on the platform to strengthen the digital economy industrial system will be an important task in the future.
Platform enterprises are important carriers for building an industrial ecosystem.
On the one hand, the platform is the organizer of the industrial ecosystem.
The platform can effectively integrate discrete element resources such as manufacturers, suppliers, and service providers, and form an industrial division of labor model with data as the core element, network collaboration, and co-creation and sharing, and effectively improve the industry's resource allocation capabilities, collaborative development capabilities, and service support capabilities. , to form an industrial ecology that creates value together with upstream and downstream industry partners.
The platform provides development space for enterprises in the ecosystem, breaking through the shackles of a single enterprise's limited development ability relying only on its own resources, reducing the procurement and management costs of small and medium-sized enterprises, and promoting the digital transformation of traditional enterprises, manufacturing and service industries. It plays an important leading role in the process of deep integration of integration, digital economy and real economy.
On the other hand, the platform can effectively solve the problem of supply and demand adaptation.
The platform not only integrates business flow, logistics, capital flow, data flow and other elements, but also realizes the precise docking and matching of the supply side and the demand side through big data, which improves the information symmetry on the supply and demand sides and the adaptability of products and services.
Manufacturing enterprises can accurately judge the market based on platform data, rationally arrange production capacity, accurately tap new consumer demand, and develop and design new products and services with market prospects, accurately grasp user credit status, and build an efficient supply chain system. Promote the integrated development of upstream and downstream industries.
At the same time, the platform can also create a "long tail market" that promotes consumption growth, enabling many small, medium and micro enterprises and products with poor sales to find space in the segmented market.
Platform companies are important leaders in building an innovation ecosystem.
The platform has the ability to nurture new general technologies and is the core organization for building an industrial innovation chain.
Generally speaking, open platforms can aggregate a large number of developers and service providers, and continuously release market demands for technology development, operation and maintenance, etc., thereby promoting the formation of a technological innovation ecosystem and providing soil for the large-scale growth of new technologies.
At the same time, platform companies can effectively realize collaborative innovation between manufacturers and R&D and design institutions, and platform big data can also provide an important basis for manufacturing companies to explore new market demands and improve their new product development capabilities.
Platform enterprises are an important support for the creation of inclusive trade.
For example, the rapid development of cross-border e-commerce platforms has lowered the threshold for international trade, enabling high-frequency and small-amount cross-border trade to grow rapidly, promoting international trade to be dominated by large enterprises, and the mode of bulk goods trade to be widely involved in small and medium-sized enterprises. The transformation of varieties and new models of fragmented transactions has become an important engine driving the growth of foreign trade.
In particular, the new generation of cross-border e-commerce has formed a full-chain development model that integrates trade in goods and services, providing not only cross-border commodity trade, but also a package of related logistics, finance, information, credit investigation and other comprehensive foreign trade services. The one-stop cross-border supply chain service effectively solves the pain points of the development of small and medium-sized foreign trade enterprises, and breaks through the blocking points of the integration of domestic and foreign trade.
Platform enterprises are important providers of employment opportunities and public goods and services.
Some platform enterprises have the characteristics of openness, sharing and personalization. They have low employment thresholds, rich levels, and strong ability to absorb employment. They can provide a large number of employment opportunities for workers with different educational levels and skill endowments, and play an important role in promoting employment. effect.
In addition, some ultra-large-scale platform companies already have the public product attributes of digital infrastructure, which can provide a wealth of public services for the society.
It should be noted that platform enterprises still face some problems and difficulties in their development.
The main manifestations are: the innovation ability in key basic fields is relatively weak, and the innovative talents are relatively lacking; the development of the industrial Internet is relatively lagging behind, and the penetration rate of the digital economy in my country's service industry, industry and agriculture is lower than that of developed countries; the platform data opening and sharing is insufficient, and it is difficult to Effective development and utilization; platform supervision is lagging behind and cannot fully meet the needs of the rapid development of the platform economy.
In this regard, it is necessary to start from the strategic height of building a new national competitive advantage, adhere to both development and regulation, grasp the law of platform economic development, establish and improve the platform economic governance system, and focus on the platform to strengthen the digital economy industry system.
The first is to effectively enhance the independent innovation capability of platform enterprises.
Better stimulate the enthusiasm of platform enterprises, increase the participation of platform enterprises in major national strategic plans and major scientific and technological projects in the field of digital technology, promote the opening of national basic scientific research resources such as large scientific installations to platform enterprises, and encourage platform enterprises to increase R.
The second is to vigorously strengthen the construction of digital talent teams.
Increase the relevant disciplines of institutions of higher learning and vocational colleges, give full play to the strength of social training institutions and platform enterprises, vigorously carry out vocational training, accelerate the solution of the shortage of professional and technical personnel, and at the same time strengthen the introduction of global talents.
The third is to continuously enrich the application scenarios of the Industrial Internet.
my country's ultra-large-scale consumer market and complete industrial system have provided a solid foundation for cultivating platform enterprises with world competitiveness. In the next stage, it is necessary to continue to improve the ability of platform enterprises to integrate and penetrate with consumption, industry and public service departments, and encourage platform enterprises to cooperate with the industry. Deep integration of traditional industries, giving play to its supporting role in promoting industrial digitization and the advantages of efficiently integrating innovative resources, driving the transformation and upgrading of traditional industries, and further promoting the development of the industrial Internet.
The fourth is to build an effective mechanism to promote the openness and sharing of platform data.
The massive data accumulated by platform enterprises is a very important strategic resource. It is necessary to speed up the establishment and improvement of relevant systems such as data rights confirmation, transaction, management, use, security rating, and personal privacy protection, to promote the sharing of platform data resources in various industries in accordance with the law, and to build a platform dominated by enterprises. data industry chain.
The fifth is to speed up the improvement of the supervision system.
It is necessary to focus on promoting the standardized operation and healthy development of platform enterprises, constantly improve the implementation rules of laws and regulations on anti-monopoly and anti-unfair competition, and clarify the compliance boundaries of platform enterprises' business behavior. Increase penalties for practices that affect interests and market fair competition.
At the same time, it is necessary to strengthen the self-discipline of platform enterprises, guide platform enterprises to continuously improve their governance level by relying on big data and other technical means, and actively create a healthy industrial ecology of harmonious coexistence, innovation and inclusiveness.
(Source of this article: The author of Economic Daily is Wang Xiaohong, Vice Minister of Scientific Research and Information Department of China International Economic Exchange Center)