Recently, Cao Junzhe, who lives in Beijing's Fengtai District, has bought Jiangnan Nanfeng tangerines many times, not only tasting them himself, but also sending them to parents in other places to share.
He said that since he recognized the unique attributes of agricultural products with geographical indications, he looked for this logo when he purchased agricultural products. "Even though the price is higher than that of ordinary agricultural products, I still think it is worth it." The symbol agricultural products conform to the trend of consumption upgrading and meet the needs of consumers for high-quality life.
Zhangqiu green onions, Yantai apples, Anji white tea, Nanfeng tangerines... Nowadays, the purchase of geographical indication agricultural products has become the choice of many consumers.
Agricultural products with geographical indications are composed of "regional name + product name", indicating that the agricultural products originate from a specific region and have certain quality assurance.
In recent years, the protection level of agricultural products with geographical indications in my country has continued to improve.
Data show that since the implementation of the GI agricultural product protection project, more than 3,000 varieties of GI agricultural products have been cultivated and registered nationwide, which are accepted and recognized by more and more consumers, and a relatively stable consumer group has been cultivated in the market.
Li Xuelin, president of the Yunnan Academy of Agricultural Sciences, said: "GI agricultural products are the most valuable part of characteristic agriculture and represent the development direction of high-end agricultural products."
The rapid development of rural e-commerce has opened up more market space for geographically indicated agricultural products.
According to data from the Ministry of Commerce, the national rural online retail sales in 2020 will reach 1.79 trillion yuan, 5.1 times that of 2015, far higher than the overall growth rate of national e-commerce; the online retail sales of agricultural products will reach 415.89 billion yuan, accounting for the total retail sales of agricultural products. 10%.
Rural e-commerce has opened up the sales channels of GI agricultural products, shortened the purchase decision link of consumers, and improved the influence of GI agricultural products.
Agricultural products with geographical indications are not only commodities, but also a driver for the development of regional industrial chains.
Drawing on the model of agricultural products with geographical indications, many places have launched the model of "geographical indications + cultural tourism" to promote the integration and mutual promotion of geographical indications and related industries such as tourism and cultural and creative industries.
Meizhou of Guangdong, Qingchuan of Sichuan, Chishui of Guizhou, etc. deeply integrate geographical indication agricultural products with rural tourism, build homestays, create tourism products, develop characteristic agriculture, brand agriculture and leisure tourism agriculture, so that tourists can eat well and play well.
The unique resource advantages and cultural connotations of GI agricultural products have stimulated the vitality of rural development.
Experts believe that in the future, agricultural products with geographical indications will not only be products such as fruits or vegetables, but cover all aspects of the entire industrial chain, including deep-processed products.
Experts suggest that it is necessary to strengthen the quality control of GI agricultural products and maintain the characteristic quality, establish and improve the industrial standard system, and promote the high-quality development of GI agricultural products in terms of technical standards, production and operation, quality supervision, brand promotion, policy guarantees, etc. Product recognition, to create more high-quality products.