Zhongxin Finance, January 12 (Shi Rui) "After waiting for a long time to finally get this", "It will be out of stock in a while", "Resolutely resist scalpers", netizens who rely on Internet speed and hand speed to snap up around the Winter Olympics have one after another. Leave a message at the official flagship store of the Winter Olympics licensed products.

　　Zhongxin Finance recently discovered that a variety of commemorative badges, figures, hangers and other Winter Olympics peripherals are sold out on the official flagship store online.

　　What are the licensed products for the Winter Olympics?

What licensed products are available in limited quantities?

What should I do if I don't "snatch" the surrounding area of ​​my favorite Winter Olympics?

Zhongxin Finance will reveal to you the market development plan for the Beijing 2022 Winter Olympics.

Where can I buy Olympic merchandise?

　　The production and sales of licensed products for the Winter Olympics must be approved by the Beijing Winter Olympics Organizing Committee. At present, there are various channels for purchasing licensed products, and you can also purchase the surrounding areas of the Winter Olympics even if you are not in Beijing.

As of the end of 2019, the official online purchase channel is the Olympic official flagship store on the Tmall platform; offline purchases can be made at more than 190 licensed retail stores covering 19 provinces and cities, and more than 280 pairs of high-speed rail trains covering 31 provinces, autonomous regions and cities. To the Winter Olympics licensed merchandise.

　　According to Zhongxin Finance and Economics, the Beijing Winter Olympics Organizing Committee has developed more than 5,000 licensed products, covering badges, keychains and other non-metallic products, precious metal products, clothing, apparel and accessories, silk products, ceramic products, stationery, wool Velvet and all kinds of material toys, handicrafts, jewelry, electronic products and accessories, smart wearable devices, home textiles, luggage, ice and snow sports goods, commemorative stamps and postal products, commemorative coins (banknotes), these 16 categories.

　　Franchising is part of the market development plan for the Beijing 2022 Winter Olympics and Paralympic Winter Games. Franchising companies make profits by producing and selling licensed products, and pay a certain percentage of franchise fees to the Beijing Winter Olympics Organizing Committee, which means that every When purchasing a licensed product, part of the purchase price will be paid to the Beijing Winter Olympics Organizing Committee as a franchise fee, which can support the Beijing Winter Olympics and the Chinese Olympic sports delegation.

How to buy limited edition Olympic peripherals?

　　In the official flagship store of Tmall Olympics, the top three licensed products in the sales version are the 2022 Winter Olympics mascot Bingdun Dunxuerongrong ice hockey sports figures, Bingdundun Xuerongrong plush toy set, Bingdundun Xuerongrong The monthly sales of sports badges are 10,000+, 8,000+, and 7,000+ respectively. Among them, Bingdundun ice hockey sports figures and various Xuerongrong plush toys have been sold out.

　　The Beijing Winter Olympics limited edition badges are also out of stock.

In November 2018, the Beijing Winter Olympics Organizing Committee developed the "Twenty-Four Solar Terms Series Badges". Each solar term badge is limited to 2,022 pieces. The solar term badges have also been sold out one after another. At present, this product is no longer sold in the official Olympic flagship store. The flagship store customer said: "This product has been out of stock and has been removed from the shelves."

Offline, there were even customers lining up all night to snap up the newly launched Twenty-Four Solar Terms badges at licensed retail stores.

　　Zhongxin Finance found that most of the badges in the Beijing Central Axis Countdown Series are limited to 5,000 pieces; the Dayu Water Control Badge in the theme badges of the ancient mythology series is limited to 2,022 pieces; the December order homestay map series is limited to 2,022 pieces The old and welcome badges in the badges are all sold out in the official flagship store of Tmall Olympic.

In addition, Xueyongrong figure ornaments; Bingdundun pillow; Xueyongrong keychain and other licensed products are also sold out in the flagship store.

　　In this regard, Pu Xuedong, director of the Market Development Department of the Winter Olympics Organizing Committee, once stated in the "Inheritance and Innovation - Beijing 2022 Franchise Forum", "The Beijing Winter Olympics 24 solar terms limited badges will not increase in the future." This limited sales strategy will Increasing the collection attributes of licensed products for the Winter Olympics will further stimulate sales.

Official data shows that the Beijing Winter Olympics franchise has been in trial operation for less than 8 months. At that time, there were only more than 350 products, and its total retail sales exceeded 100 million yuan.

Franchise companies "dip" the Winter Olympics

　　By the end of 2021, the Beijing Winter Olympics Organizing Committee has collected 29 licensed production companies and 58 licensed retail companies.

Compared with sponsors, it is not necessary to invest a lot of money as a sponsor to become a franchise enterprise. It only needs to meet the qualification requirements such as quality certification and environmental protection certification. The threshold is relatively low, which is conducive to domestic small and medium-sized enterprises to participate in and support the hosting of the Beijing Winter Olympics.

　　Zhongxin Finance found that among the above-mentioned franchise companies, there are two A-share listed companies, Yuanlong Yatu (002878.SZ) and Wentou Holdings (600715.SH), both of which act as licensed manufacturers and retailers, among which Yuanlong Yatu is licensed to produce non-metallic products such as badges and keychains, precious metal products, plush and toys of various materials; Wentou Holdings is licensed to produce licensed products of precious metal products, handicrafts and ceramic products.

　　On January 7, Yuanlong Yatu responded to investors' questions by saying that on January 4, the Yen Long Yato countdown series was officially launched to commemorate the opening of the gold and silver bar products, and the market responded well, especially in the Bank of China outlets. The financial report for the third quarter of this year shows that from January to September, the revenue from licensed souvenirs of the Beijing Winter Olympics increased by 141.57% year-on-year.

　　With the Winter Olympics approaching, the market continues to pay attention to the Winter Olympics concept stocks. On January 11, Yuanlong Yatu’s daily limit rose, and the stock price rose 42% from a month ago, hitting a new 8-month high; Wentou Holdings closed at 3.33 yuan per share. It was up 23% from a month ago.

(Finish)