Ferrero France to invest 36 million euros in its Normandy plant

The Christmas periods will have been lucrative for Ferrero.

Recording an increase of 6.% of its sales, the Italian group has decided to bet on France, its third market after Germany and Italy.

Thus, the agri-food company has announced that it will invest 36 million euros over the next 18 months in the Normandy plant in Villers-Écalles (Seine-Maritime), where one in four jars of Nutella is produced in the world.

According to our colleagues from

, this puts the level of investments made by Ferrero in France for ten years at 135 million euros.

A significant sum which, in the long term, should allow the brand to modernize the Nutella lines, increase Kinder Bueno's production capacities by 8% and implement a warehouse project to 30 million euros. announced in 2019.

Ferrero France expects 6% growth in 2022

In 2022, the group thus wishes to increase its growth in France by 6%, to

reach 1.4 billion euros in turnover.

In this vein, Ferrero should launch new biscuits by next summer, a sector in which the group has become number 2 in a few years, as

reminds us .

Finally, if it still refuses to affix the Nutri-score on its packaging, the group should soon invest 2 million euros in nutritional access and access to sports programs.

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