Two generations of makers relay Feidonghangjiao's nationwide "blooming"
"Food lovers" who love the famous dish "Hangjiao Beef Filet" must be no strangers to Hangjiao.
"Hangjiao", which was cultivated by an agricultural scientific research institution in Hangzhou in the 1980s, is now known as the "white moonlight" of peppers, and its price is twice that of ordinary peppers.
Today, Feidong County, Anhui Province, which is more than 400 kilometers away from Hangzhou, has become one of the three major production bases of Hangzhou pepper in the country.
Feidong people are the leaders in the promotion of Hangjiao industry. From south to north, they have established cooperation bases in Hainan, Fujian, Guangdong, Guangxi, Hebei, Hubei and other places, expanding the coverage and market period of Hangjiao, allowing consumers to "end of the year". You can eat Hang peppers."
Looking back at the development history of Feidong Hangjiao industry, the two generations of entrepreneurs represented by Zhang Shijian and Zhang Hu and their sons have contributed greatly. It was their continuous struggle that made Feidong Hangjiao popular all over the country.
If you are poor, you will change your mind, and the ethnic township will try to grow "Hangjiao"
The Yangtze River and the Huaihe River pass through Anhui, creating the special landform of the Yangtze-Huaihe watershed that stretches for thousands of miles. The natural conditions of "rain and water, nine droughts in ten years" are very unfavorable for food production.
Paifang Township in Feidong County is the only ethnic township in Hefei City and the only multi-ethnic township in Anhui Province on the back of the Jianghuai watershed.
In the 1990s, the Feidong County Paifang Township organization was just established. In order to cut off the "poor roots", the leadership of the township decided to develop a sideline after thinking.
Zhang Shijian, the village chief of Sanwang Village at that time, was in his prime. He took the lead in planting vegetables in greenhouses together with Bai Hejun and Baihe Gao Hui farmers.
"The bamboo bow greenhouse was built at the beginning, and vegetables such as red peppers and tomatoes were planted." Unfortunately, due to lack of technology and other reasons, it took several months of hard work, but it turned out to be nothing. This has also become a "joke" in the mouths of the villagers.
The township government decided to send a delegation to Hexian, Anhui Province to visit and learn about greenhouse vegetable cultivation. "There are thousands of acres of contiguous greenhouse vegetables, which made my father very shocked and envied." Feidong County Rongjian Hangjiao Vegetable Major Zhang Hu, chairman of the cooperative, said.
After returning, with the funds raised by "the government helps a little, the bank lends a little, and the masses take a little", under the guidance of Li Guangrong, a technician hired by the government from He County, Zhang Shijian and others built a vegetable greenhouse with a steel frame of more than 50 acres. Get up.
In the first year, the output value per mu of vegetables in the two seasons reached 8,000 yuan.
In the second year, the number of vegetable growers increased rapidly, and the area of the greenhouse increased to 100 mu.
At this time, at the suggestion of Li Guangrong, Zhang Shijian and others began to try to plant Hangjiao. In the first year, the planting area of Hangjiao was only a dozen mu, and the yield per mu was about 5,000 jin. Net profit of more than 8,000 yuan a quarter.
Hangjiao suddenly became a "fragrant pastry".
In 2002, with the support of the government's policy of "unified land transfer, unified purchase of seeds, unified seedling cultivation, unified technology, and unified sales", Zhang Shijian and others established a vegetable planting base in Sanwang Village.
Since then, many large planters and people from other places have planted Hang peppers in Paifang Township, the planting area has increased year by year, and the output has soared.
However, the ensuing market was rapidly saturated, and the problem of sales became more and more prominent.
"When it was the cheapest, no one wanted it for 0.5 yuan per catty, and I watched it rot in the shed." According to Zhang Hu's memory, Feidong Hangjiao encountered sales difficulties, and some growers had to withdraw from the market.
However, Zhang Shijian took Hangjiao to the national market, and with his sincerity and diligence, he squeezed into the markets of Beijing, Nanjing, Hangzhou, Wuhan and other big cities.
The area of vegetable planting bases in Sanwang Village has rapidly increased to 1,000 mu, with an annual planting income of more than 7 million yuan.
The planting area of Hangjiao greenhouses in the township is nearly 6,000 mu, with an annual output value of more than 200 million yuan.
With the market, problems such as transportation problems, storage and preservation problems, and market instability follow one after another.
In May 2011, 53-year-old Zhang Shijian fell ill in bed due to overwork.
"My father suddenly fell ill, which was a devastating blow to the vegetable growers of Hangjiao. The products were unsalable, and weeds grew in the greenhouse. The depressing scene was in stark contrast to the lush green rice outside the greenhouse." Looking at the increasingly thin father, Zhang Hu's heart was twisted like a knife.
At that time, Zhang Hu had a successful career and established a greening and gardening company in the provincial capital Hefei, specializing in contracting municipal greening, with assets reaching 50 million yuan.
"I know that my father can't let go of his Hang Jiao and 'old comrades'." Zhang Hu is determined to go home to farm and inherit his father's career.
At the end of 2011, he sold the company without the knowledge of his wife, regardless of the retention of friends and customers, and returned to his hometown with the funds. He transferred 1,500 mu of land to build a greenhouse, and planted Hang peppers with his father's "old comrades".
Scientific planting, creating a second-generation "take over"
When he was first involved in agriculture, Zhang Hu's Hangjiao had low yield and different quality, and the price could not go up. At the age of 27, he was severely beaten by reality.
Like his father, Zhang Hu, who has always refused to admit defeat, taught himself computer, consulted materials, and took time to go to Anhui Academy of Agricultural Sciences, Anhui Agricultural University, Hangzhou Academy of Agricultural Sciences to systematically study technology, and cooperated with Hangzhou Academy of Agricultural Sciences to establish a system. Hang pepper planting test base in Feidong County.
After trial planting again and again, from Hangjiao 2#, 3#, 4#... to Hangjiao 12#, from taste quality to yield, Zhang Hu, under the guidance of experts, finally found a Hangjiao suitable for the soil and climate of Feidong Varieties——Hangjiao 12#, Zaoxiu and Wanjiao 109#, the yield per mu is about 6,000 jin.
In view of the high cost and low yield of traditional hang pepper planting methods, Zhang Hu began to explore scientific planting methods.
By cooperating with experts from Anhui Agricultural University, he integrated water and fertilizer integration, weight loss and efficiency enhancement and physical prevention and control technologies, and innovatively realized the integrated technology of green planting of Hangjiao, which not only increased the yield, but also improved the quality.
In addition, he built a storage cold storage of more than 500 square meters at the base, which realized "off-peak" sales and cold chain transportation, which not only extended the sales time of Hangjiao, but also stabilized the market price of Hangjiao.
Since then, Feidong Hangjiao has gradually realized a scientific and standardized planting model.
A single tree is difficult to form a forest, and Hangzhou pepper planting requires scale effects.
Zhang Hu hired professors from Anhui Agricultural University and experts from Hangzhou Academy of Agricultural Research to set up an expert group to provide free green agricultural planting technology training to members and farmers. At present, there are thousands of farmers using Hangzhou pepper green planting technology, and the products are green Food planting technical standard requirements.
In 2020, the Feidong Rongjian Hangjiao planting base operated by Zhang Hu was awarded the "First Batch of Green Agricultural Products Production, Processing and Supply Demonstration Bases in the Yangtze River Delta in Anhui Province", and Feidong Hangjiao was selected into the list of "National Famous, Special and Excellent New Agricultural Products". It was upgraded to a "national brand" brand, and began to enter the track of large-scale and industrialized development.
"Copy" base, Hangzhou pepper "blooms" nationwide
Feidong Hangjiao produces two seasons a year. Spring Hangjiao is planted in March, listed at the end of April, and released in July; in autumn, Hangjiao is planted in August, listed at the end of September, and removed from the market on New Year's Day.
Therefore, a bold idea emerged in Zhang Hu's mind: "Extend the industrial chain, realize the continuous supply of Hangjiao throughout the year, and stabilize the supply market."
In 2016, Zhang Hu began to promote Hangjiao in Zhangjiakou, Hebei, Enshi, Yichang and other places in Hubei, "providing farmers with Hangjiao seedlings and technical guidance for free, and signed a purchase contract with them at a protective price".
At that time, in Zhuolu County and Yu County, Hebei, about 30 or 40 villagers agreed to try to plant Hangjiao, covering an area of about 400 mu.
Zhang Hu lived there for three or four months, instructing them hand in hand on fertilization, weeding, and pest control.
In July, Hangjiao was listed, with an output of 6,000 jin per mu. Zhang Hu purchased it at a protection price of 1.5 yuan per jin, and the real estate value per mu reached 8,000 yuan.
"In the second year, about 100 villagers participated in the planting, with an area of one or two thousand mu." Zhang Hu arranged for a technician to be stationed here to continue technical guidance.
"With our promotion, it is now very common to plant Hang peppers in Hebei Province." Zhang Hu said confidently.
With the successful experience of Hebei, Zhang Hu then "replicated" the Feidong-Hangjiao cooperation base in Hubei, Henan and other places.
In Xiaotongzhuang Village, Weishi County, Kaifeng City, Henan Province, the two parties established Henan Xinkangyuan Agricultural Technology Co., Ltd., covering an area of more than 1,000 mu, mainly planting Hang pepper, Yangjiao pepper, millet pepper, line pepper, etc. agricultural economy.
In Hainan, Fujian, Guangdong, Guangxi and other places, Zhang Hu has developed a new path for modern agriculture with the model of "cooperative + base + order + planting", achieving both economic and social benefits.
"Later, many people took the initiative to contact us through the introduction of friends or the Internet to plant our Hangjiao, and we bought it." Up to now, Zhang Hu's Hangjiao cooperative planting base in the country has reached more than 10,000 mu.
"Aren't you worried about sales after buying so many Hangzhou peppers?" Asked this question, Zhang Hu replied with a smile: "Our Hangzhou peppers are not only not worrying about selling, but are 0.2 higher per kilogram than other brands of Hangzhou peppers on the market. Yuan."
"First, our Hangjiao is an old brand with guaranteed product quality, which is recognized by the common people; second, we have goods throughout the year, and the product supply is stable; third, we use the Internet to achieve full coverage of online and offline sales. Zhang Hu introduced that Feidong Hangjiao has entered the e-commerce platform online, and offline has also entered wholesale markets, chain hotels and supermarkets across the country.
"This is the packaging box of Hangjiao we use for delivery. The Hangzhou peppers of all major cooperation bases in the country use this unified packaging." Zhang Hu pointed to the packaging box with the logo of Feidong Rongjian Hangjiao.
Makers "hold a group" to create a whole industry chain
The straight-line distance from Rongjian Hangjiao Professional Cooperative is only 1 km. It is a sincere vegetable planting professional cooperative in Feidong County, integrating Hangjiao seedling breeding, production and sales.
Li Zhongfei, the head of the cooperative, is standing in front of the big screen of the Smart Internet of Things Information Center to learn about the growth of Hangjiao in each greenhouse.
The glass temperature-controlled greenhouses of more than 30,000 square meters of the cooperative are neatly arranged, which is very spectacular, and the growth of each pepper seedling in the greenhouse is gratifying.
Zhang Hu's entrepreneurial experience has invisibly influenced Li Zhongfei, a post-70s generation who was working abroad. He also chose to return to his hometown to develop the vegetable industry 10 years ago, and his main product is also Hangjiao.
At present, the cooperative covers an area of more than 400 mu, building more than 157,000 square meters of multi-span temperature-controlled greenhouses and more than 180 mu of steel frame greenhouses, with an annual output of more than 1,600 tons of various vegetables and more than 20 million pepper seedlings in Hangzhou, with an annual output value of 1,500 more than ten thousand yuan.
Driven by a group of local entrepreneurial youths such as Zhang Hu and Li Zhongfei, there are more than 60 agricultural enterprises in Feidong County engaged in the cultivation of Hang peppers, with a greenhouse cultivation area of more than 60,000 mu and an annual output of 120,000 tons. The products sell well in Beijing. , Shanghai, Wuhan, Nanjing, Hangzhou and other large and medium-sized cities, with an annual output value of nearly 1.5 billion yuan, driving more than 400 poverty-stricken households, and increasing their per capita income by nearly 10,000 yuan.
In recent years, Feidong County has accelerated the readjustment of the agricultural industrialization structure, and vigorously developed a variety of vegetable production greenhouses, greenhouses and other facilities agriculture, mainly Hangjiao, so that more and more farmers have begun to try IoT planting. In terms of transportation, the "integration of production and sales" is implemented to sell products to all parts of the country, driving farmers to increase their income and become rich.
"Using the 'e-commerce live broadcast + base direct supply' method of the County Bureau of Commerce, through the combination of online and offline, we will build a brand system of Feidong Hangjiao, expand sales channels, and promote farmers' income." Zhang Hu, 35, said, In the future, the pepper deep-processing industry will be vigorously developed to form a whole industrial chain covering seedling breeding, planting, food processing, product marketing, logistics and transportation, and exhibition economy, so as to realize the integration of primary, secondary and tertiary industries.
China Youth Daily and China Youth Daily reporter Wang Lei Wang Haihan correspondent Peng Hongling Source: China Youth Daily