Zhongxin Finance, January 10 (Reporter Song Yusheng) "In 2021, New Oriental has encountered too many changes..." As the founder of New Oriental, a well-known education and training institution, Yu Minhong recently summed up in his WeChat public account. the past year.

　　There is no doubt that 2021 will be a difficult year for New Oriental.

During this period, the "double reduction" policy was implemented.

On the one hand, people see the hope of children's real burden reduction, on the other hand, the education and training industry has also begun to change dramatically.

And New Oriental, once a leader in this industry, has attracted much attention for a while.

Therefore, Yu Minhong's annual summary is on the Internet.

WeChat screenshot

Revenue decreased by 80%, dismissed 60,000 employees

　　In Yu Minhong's words, in the past six months, thanks to everyone's efforts, New Oriental has survived with great difficulty and has preserved a little strength.

　　In this summary article, he revealed that last year, New Oriental's market value fell by 90%, operating income decreased by 80%, 60,000 employees were dismissed, tuition fees were refunded, employees were dismissed by N+1, and teaching sites were dismissed. Rent and other cash expenses are nearly 20 billion.

　　In October and November last year, New Oriental Online and New Oriental successively issued announcements to close the company's K9 subject training business.

Some media pointed out that this part of the business accounts for about 60% of New Oriental's revenue. According to the latest fiscal year revenue data, New Oriental's revenue will decrease by 2.566 billion US dollars.

　　"New Oriental has survived with great difficulty, and has retained a little strength. During the ups and downs of the backbone, most of the people united, helped each other, and worked hard to move forward in the wind and rain." Yu Minhong wrote.

　　Even at the dinner party at the company's annual summary meeting, Yu Minhong said in the article that now New Oriental needs to be very economical, so the restaurants are all ordinary restaurants.

In order to let everyone eat well, I arranged to go to the market to buy some seafood and let the restaurant process it.

The wine also changed from the original good wine to ordinary white wine and red wine.

　　However, the New Oriental entering 2022 is completely different from the New Oriental one year ago.

Data map: Yu Minhong.

Photo by China News Agency by Chen Chao

From teacher to presenter

　　In the face of changes in policies, epidemics, international relations and other factors, New Oriental is already seeking changes in 2021.

　　According to Yu Minhong, during this period, New Oriental decided to completely stop the ground and online training of K9 and do more projects that provide services for the overall growth of students, such as quality, literacy, research, and camp education. Investment in overseas Chinese market.

New Oriental Online, a Hong Kong-listed company as the main body, established the Dongfang selection live broadcast sales system, and transformed it into an e-commerce platform centered on the selection and sales of agricultural products.

　　Born in 1962, he is 60 years old this year.

At the age when he should have retired, Yu Minhong chose to become a live broadcast anchor and made his debut on December 28 last year.

　　As he said, all the products sold in the live broadcast room are agricultural products.

He hopes to provide product value-added services for farmers across the country and to be a trustworthy platform linking farmers and consumers.

　　Different from the anchors with goods in the public impression, the agricultural products in Yu Minhong's live broadcast room are not cheap.

Even he himself bluntly stated in the live broadcast that the price is too expensive.

However, he also told netizens that this is because they sell high-quality products.

Yu Minhong in the live broadcast.

Live screenshot

　　It is worth mentioning that Yu Minhong's way of selling goods is also different from many anchors.

He seems to have made a lot of preparations in advance. When it comes to special agricultural products, he will take out a map and tell the onlookers where these agricultural products are produced, what the climate characteristics are, and how to say them in English... As if returning to the teacher character of.

What will New Oriental do in 2022?

　　In fact, before this live broadcast, New Oriental explained this in the preview article: The first reason why he chose to do the live broadcast of helping farmers is that Yu Minhong himself is the child of farmers.

　　According to Yu Minhong, such an identity became the source of his attention to the countryside.

In his summary of 2021, he also mentioned that he remembered that a Yi youth basketball team in the Daliangshan area was trained by a local amateur coach named Amu, and the game played all the way to Beijing.

　　"This is a very inspiring story." Yu Minhong said, "After our discussion, Xinwei Pictures, invested by New Oriental, contacted Amu and signed the copyright of the entire team's story. Since last year, New Oriental has participated in the investment, The story was made into a movie. Recently, the first film was cut.”

　　This has also become what New Oriental will do in 2022 - in terms of inspirational movies, New Oriental may make further investment in the future.

　　Transition is not easy.

Some media reports pointed out that the sales of Yu Minhong's live broadcast room reached nearly 5 million on the day of its premiere, but since then, the popularity of live broadcasts without Yu Minhong's personal appearance has dropped significantly, with sales around 200,000.

　　In his summary of 2021, Yu Minhong mentioned, "All business lines are striving to find new development opportunities. I ask everyone to innovate boldly, work hard, and strive for core strategic projects under the premise of controllable resources. Breakthrough development."

　　According to Yu Minhong, on the evening of January 6th, he did a live book sale, focusing on half-hour cartoons of Chen Lei's second gangster.

There were no additional conditions for promotion at all, and during the one-hour live broadcast, nearly 200,000 yuan of books were sold.

　　Facing the future, Yu Minhong said that it is still "doing certain things in the midst of uncertainty." Here, "doing certain things" means always doing things that are valuable, helping others, and helping society progress, that is, "cultivating yourself and benefiting others." .

　　"Work hard, study hard, and find new directions. These should be my three major themes in 2022." Yu Minhong said.

(Finish)