China News Service, Lanzhou, January 8 (Reporter Ding Si) "Western products, especially agricultural products like Gansu, which are few and refined, still face the lack of competitiveness, such as hidden in the mountains and unknown." Talking about promoting Gansu For agricultural products to go out, Lu Jun, head of Gansu Good Foods Agricultural Service Co., Ltd., believes that "for a long time, Gansu products have been strongly dependent on the group's bulk purchases, and they have never really been able to go to the market."

　　Gentle Gansu, authentic sweet.

Gansu spans four geographical regions, four humidity zones, four temperature zones, diverse geographical environments, and distinct climatic characteristics, and has cultivated a large number of unique high-quality products such as Dongxiang Gongyang, Lanzhou lily, and Jingning apples. The products are favored by the majority of consumers and become a delicious food on the table and a memory on the tip of the tongue.

In October 2020, workers of an enterprise in Jingning County, Gansu Province carried out refined packaging of apples.

(Data map) Photo by Yang Yanmin

　　In order to allow Gansu agricultural products to enter the dining table of more people, in Lv Jun's view, efforts should be made to implant Gansu agricultural products into terminals, put them into offline sales windows, and increase the online and offline display, sales and promotion of Gansu agricultural products, so that the More people understand the "sweet taste" of Longshang, which is enjoyed by consumers at home and abroad.

　　According to the Department of Commerce of Gansu Province, in recent years, the province has established 5 "O2O" e-commerce experience halls in eastern cities, and 10 recipient cities and prefectures have established more than 1,700 agricultural and special products experience halls, exhibition and sales areas and counters in the eastern part. "Sweet" agricultural products have played a "window" role in the east.

In 2021, Tianjin will purchase 3.264 billion yuan of Gansu specialty agricultural products, Shandong will purchase 2.072 billion yuan of Gansu specialty agricultural products, and the e-commerce experience halls in Fuzhou and Xiamen will sell nearly 100 million yuan of Gansu agricultural special products throughout the year.

　　In order to broaden the channels and paths for Gansu's characteristic products to go out of the village and the province, the Gansu Provincial Business Work Conference held on the 7th revealed that from January to November last year, the province's total retail sales totaled 367.52 billion yuan, an increase of 12.3%, and the consumer goods market above designated size. Online retail sales increased by 19.5%.

Start the construction of the province's city and county commercial system, issue the implementation opinions on the province's county commercial system construction, organize participation in the first consumer expo, "sweet" agricultural product production and sales docking, and east-west collaborative consumption support exhibition and sales activities.

　　Zhang Yinghua, director of the Gansu Provincial Department of Commerce, proposed that in 2022, Gansu should comprehensively promote the construction of urban and county commercial systems.

In terms of cities, the focus is to build a comprehensive business district, a quarter-hour convenient living circle, characteristic pedestrian streets, and time-honored brands, and cultivate five regional (characteristic) consumption centers in Lanzhou, Tianshui, Jiuquan, Zhangye, and Qingyang, and effectively improve the city's consumption stability in the province. Support for growth and improvement.

In terms of counties, the focus is to improve the rural distribution network, improve the county and township market system, enrich the rural consumer market, and effectively increase the driving force of commerce on the economic development of the county.

　　Zhang Yinghua proposed to make every effort to do a good job in supporting the production of the East-West cooperation.

Continue to increase consumer cooperation with counterpart provinces and cities such as Tianjin and Shandong, strengthen the operation of e-commerce experience halls with special products in Tianjin, Qingdao, Xiamen, Fuzhou and other places, and support the establishment of “sweet” agricultural products exhibitions in first-tier cities such as Beijing and Shanghai Center, strengthen the role of "window" and broaden the sales channels of "sweetness".

(Finish)