, Beijing, January 7 (Xu Jing) Guo Wenjie, deputy director of the Beijing Municipal Bureau of Commerce, introduced at a press conference on the 7th that from January to November 2021, Beijing’s total consumption, service consumption, and social zero total respectively This was a year-on-year increase of 13.1%, 15.5% and 10.4%, of which the total social zero was nearly 1.36 trillion yuan. It is expected that the total social zero will reach about 1.5 trillion yuan in 2021, and the consumption scale will basically return to the level before the epidemic in 2019.

  He mentioned that in July 2021, the State Council approved Beijing and other five cities to develop international consumption center cities.

Beijing took the lead in printing and distributing the implementation plan and launched the "Ten Special Actions."

Up to now, the annual target completion rate of 173 tasks in 2021 has reached 100%.

901 first store will land in Beijing in 2021

  Guo Wenjie introduced that last year, the city's new consumer landmarks accelerated the deployment, 22 traditional business districts such as Wangfujing and 20 "one store, one policy" pilot enterprises including Chang'an shopping malls have basically completed their upgrades; Wangfujing Pedestrian Street was rated as a National Demonstration Pedestrian Street.

The Beijing consumer brand matrix has been gradually optimized, with 901 first stores in 2021; 6 new consumer brand incubation pilot bases have been put into operation.

  The level of convenience consumption and supply in Beijing has continued to improve. The city’s eight types of basic convenience commercial outlets have reached 90,000, basically realizing the full coverage of the city’s community convenience commercial service functions. The average number of chain convenience stores (community supermarkets) per million people will increase from 282 in 2020. The number has been increased to 310, and the subway convenience store pilot project has been launched. 130 convenience stores, bookstores, and pharmacies have successfully entered the subway station; the cross-border e-commerce retail import drug pilot scale in 2021 will reach 5.4 times the total amount of last year, and 717 departure tax rebate stores will be located First in the country.

Universal theme park drives surrounding consumption

  In September 2021, Beijing Global Theme Park officially opened.

In the first month of the park’s opening, the accumulative tax revenue of the surrounding accommodation and catering industry increased by 41.5% from the previous month, making it a new landmark in Beijing’s cultural and tourism consumption; the Sanlitun Taikoo Li West District renovation project integrates design, fashion, art and other elements, with sales exceeding 70 million yuan in the two months before the opening. ; Fengtai Dayue Chunfengli has sales of over 6 million yuan on the first day of opening at the end of December, and the passenger flow for the New Year’s Day holiday in 2022 will exceed 60,000.

In the "2021 Beijing Consumption Season", a total of 22 municipal-level themed activities have been carried out, and more than 3,000 online and offline business, travel, cultural and sports activities have been carried out in the city.

As of the end of December 2021, the sales of key monitored companies have increased by 10.8% compared to the same period in 2019, and the passenger flow of key business districts has increased by 15.1% year-on-year.

Strive to become an international consumption center city by 2025

  Guo Wenjie said that in 2021, Beijing has achieved a high-quality start in cultivating and building an international consumption center city.

From January to November, the city’s total consumption, service consumption, and total social retail increased by 13.1%, 15.5%, and 10.4% respectively year-on-year. The total social retail was nearly 1.36 trillion yuan. It is expected that the total social retail in 2021 will reach 15,000. Around RMB 100 million, the consumption scale has basically returned to the level before the 2019 epidemic; department stores, supermarkets, specialty stores, restaurants, and e-commerce businesses monitored by the Municipal Bureau of Commerce during the New Year’s Day holiday in 2022 increased by 18.8% year-on-year, and passenger flow in 52 key business districts The volume increased by 35% year-on-year.

  In the next step, Beijing will take the “ten special actions” as the core to promote the cultivation and construction of international consumption center cities to continuously achieve new results, and strive to achieve international visibility, consumption prosperity, commercial activity, reach convenience, and consumption comfort by 2025. The level of six key indicators, including the degree of economic development and policy leadership, has been significantly improved, and Beijing will be the first to become an international consumer center city with global influence, competitiveness and reputation.