<Anchor>
A burger restaurant run by a star chef from England has opened in Korea for the first time in Asia.
Even though the price is usually around 30,000 won and expensive ones are over 100,000 won, there was a long line in front of the store.
Recently, the size of the entire burger market, including these high-end handmade burgers, is rapidly growing, and reporter Lee Hye-mi pointed out the background.
<Reporter> The
store opens at 10:30 am.
Customers who had been waiting for several hours to get a numbered ticket lined up before entering.
[Kim Beom-seong/Customer: I think we arrived here after departing from Seocho-gu around 6:30.]
[Lee Jin-woo/Customer: I arrived at 8:30, but the door wasn’t open yet…
]
The basic price of a burger is 30,000 won and there is also a menu of 140,000 won.
Less than 3 times and up to 10 times more than the existing handmade burgers.
[Tak Yeo-Kyung/Customer: Should I say there is quality?
Meat and vegetables are fresh and various ingredients are in it (I am satisfied.)]
Before 12 noon,
[Store official: I think the number of people who have made a reservation now will continue until dinner…
.]
All reservations for the day are closed.
The hamburger craze is not just about handmade burgers that compete with high-end strategies.
The burger brand opened 150 stores across the country within two years of its launch.
Corona had a big impact.
[Lee Ah-reum / Burger company official: As the corona virus makes eating out and group meals difficult and telecommuting is spreading, burgers that you can enjoy comfortably and safely are gaining popularity as a one-meal meal.]
The domestic burger market was 2.1 trillion won in 2014 .
It has grown from KRW 2.9 trillion in 2020 to KRW 4 trillion last year.
Recently, the chicken and convenience store industries are also introducing burger brands one after another, and the burger market is expected to increase in size.
(Video coverage: Mun-san Bae, video editing: Min-gyu Jeon, CG: Chan-hyeok Lim)