Before the world's largest technology trade fair begins in the United States, manufacturers have announced the latest technologies one after another, and the Sony Group is making a full-scale introduction to the EV = electric vehicle market under development. I clarified the idea of considering it.
In Las Vegas, USA, manufacturers announced the latest products and technologies one after another on the 4th before the opening of the world's largest technology trade fair "CES".
Of these, the Sony Group has unveiled the latest prototype SUV = multipurpose sports vehicle type for EVs under development.
After that, he announced that he would establish a new company in the spring of this year and consider launching EVs in the market in earnest.
With regard to EVs, the IT industry and other non-conventional automobile manufacturers are entering the market one after another.
In order to expand the range of utilization of image sensors, which Sony also has strengths, it started developing EVs, released the prototype car for the first time two years ago, and started to consider commercialization in earnest, competition of each company Is likely to become even more intense.
Kenichiro Yoshida, president of Sony Group, said in an interview with NHK, "We want to make the most of our strength in developing semiconductors in-house for many years, and ultimately make the space for people to move into an entertainment space."