"Post-90s" and "Post-00s" in the travel market account for half of the country
Yangcheng Evening News According to holiday travel statistics published by a number of online travel platforms, Guangdong ranks among the top in the country in terms of destination popularity and travel excitement on New Year’s Day. Strategy themes such as "Guangdong self-driving" and "Chaoshan cuisine" have become the tourism platform. Hot search".
Statistics show that "post-90s" and "post-00s" account for half of the travel market during the New Year's Day holiday.
The new generation of travelers is constantly influx, and their consumption habits have also profoundly affected the changes in travel consumption patterns.
According to statistics, in the past two years, the online booking cycle for travel products such as hotel and scenic spot tickets has been significantly shortened. During the New Year's Day this year, the average booking cycle for travel hotels on the same journey has been shortened to 1.7 days, and the same-day bookings for scenic spot tickets accounted for more than 80%.
At the same time, the young people’s sense of "New Year’s Eve" rituals led to night travel. From 0 am to 2 am on January 1, the number of orders for cars on the same journey rose to 10 times that of the same period on the weekend.
Driven by the younger generation, more and more travel products that unlock novel gameplay are welcomed.
During the New Year's Day holiday, search interest on Ctrip's platform "Real Scene Script Killing" increased by 50% year-on-year, and the exposure of "tourism + performance" related content increased by 45% year-on-year.
In addition, the travel products that "post-00s" and "post-95s" users book the most on New Year's Day are train tickets. Among their five favorite high-speed rail travel destinations, Guangdong occupies two seats, of which Shenzhen ranks first and Guangzhou fourth.
(Liu Xingtong)