New Year's Day holiday, Beijing's key commercial enterprises earn nearly 3.9 billion yuan

A year-on-year increase of 18.8%. The passenger flow of 52 key business districts exceeded 16 million, a year-on-year increase of 35%; local and surrounding tourism accounted for nearly 70%

　　During the three-day holiday on New Year’s Day, department stores, supermarkets, catering, and e-commerce companies monitored by the Beijing Municipal Bureau of Commerce achieved sales of 3.89 billion yuan, a year-on-year increase of 18.8%.

The passenger flow of 52 key business districts in the city exceeded 16 million, a year-on-year increase of 35%.

　　On January 3, the Beijing Municipal Bureau of Commerce released statistics on holiday consumption.

During the festive period, the market for daily necessities in Beijing is adequately supplied and prices are stable.

　　Ice and snow consumption

　　Ice and snow festivals and garden fairs hold Winter Olympics elements for the new year and become consumption hotspots

　　The approach of the Beijing Winter Olympics brings hot ice and snow sports, which has given birth to new consumption hotspots.

　　The "2022 Beijing Ice and Snow Consumption Festival" was launched before the festival. On the same day, the Beijing Ice and Snow Consumption Festival's mini program was launched and the Beijing Ice and Snow Consumption Map was released, bringing together more than 100 ice and snow venues, special events and discount news.

Disante, Archaeopteryx, Xishan Ski Resort, Guomao Ice Rink, etc. launched exclusive activities, and the passenger flow of Xishan Ski Resort on New Year's Day increased by 20% year-on-year.

Taikoo Li Sanlitun hosted an ice and snow party, COFCO Xiangyun Town fun board game, net celebrity parade to experience ice and snow limited adventures, the first Ole Polar Ice Park 600 square meters of smooth skating experience joy, Fangshan Xiyue Tianjie Snow World attracted parents and families to punch in, blue The cartoon characters of Segangwan Outdoor Ice and Snow Park interpret winter sports, and the European standard ice rink is full of quality.

　　Municipal parks hold ice and snow garden parties, and many parks provide more than 40 activities in three categories: ice sports, snow sports, and Winter Olympics theme exhibitions, highlighting the theme atmosphere of "National Fitness and Winter Olympics Happy Snow and Ice Dreams".

　　New landmark

　　Trendy new landmarks, popular local and surrounding tours account for nearly 70%

　　During the New Year's Day holiday, Beijing's trendy new landmarks are very popular.

　　The third Dayue Chunfengli Fengtai store in the country officially welcomed customers before New Year's Day, with passenger flow and sales more than doubled from the previous month; Daxing Dayue Chunfeng held the first intangible cultural heritage lantern festival, and sales increased by more than 70% compared to usual; Princess Tomb of Cuiwei Building Nearly a hundred new brands have been settled in the store A, including more than 10 first stores. The “Science and Technology Landscape+” diversified experience scene gathers customers to check in, and the total passenger flow exceeds 45,000; the first vintage party in Xidan renewal field in 2022, to build reinforced concrete In the dreamland of the city, the passenger flow of Xidan business district increased by nearly 60% year-on-year.

　　Universal Studios once again ushered in a large passenger flow during the New Year's Day holiday.

Data from a third-party platform shows that the number of visitors to the park during the New Year's Day holiday is 2.6 times that of the first three days, and the Universal Studios Hotel ranks among the top three popular hotels in Beijing.

　　"Post-90s" young people and family groups become the main travel force. According to the New Year's Day holiday order statistics of the tourism platform, local and surrounding tours account for nearly 70%. Parent-child fun, special cuisine and hotels around scenic spots are popular.

UnionPay big data shows that the amount of travel ticket sales increased by 32% year-on-year.

　　First store economy

　　Significant increase in sales of resources gathered in the first store

　　During the holiday season, the first store's economic gathering resources are obvious.

According to data from a third-party monitoring agency, a total of 901 first stores (including flagship stores) will land in Beijing in 2021, which is nearly five times the number of first stores in 2020. Among them, 205 first stores were added in the fourth quarter, and 205 were new in a single quarter. The number of additional stores continued to grow substantially.

　　During the New Year’s holiday, the Austrian sports brand HEAD SPORTSWEAR opened its first store in the country, the Japanese outdoor function brand Goldwin’s first overseas flagship store in Asia landed in Sanlitun, and Huawei’s world’s first new concept store landed in Beijing Yintai in01 to display the Wenjie M5 model.

FITURE Magic Mirror's world's first store passenger flow and sales increased by more than 20% month-on-month. SHANGHAI TANG CAFE Beijing's first store sales increased by more than 40% year-on-year. Manchester United Dream Theater and the Youth Football Challenge played a drainage effect, and the passenger flow increased by more than double than usual.

The sales of Ma Liuji, the first restaurant in Beijing, reached a record high. The passenger flow of Xiaofang Niu increased by more than 70% month-on-year, and the sales of gaga (casual catering) more than doubled year-on-year.

　　Key business district

　　Passenger traffic in key business districts exceeded 80% year-on-year

　　During the festival, the passenger flow of Qianmen commercial district, Xiangyun commercial district, Dongzhimen commercial district, and Chaoqing commercial district exceeded 80% year-on-year.

The sales of Shuang’an Shopping Mall, New World Liying, Hanguang Department Store and Badaling Outlets increased by 1 time, 96.6%, 52.3%, and 47.1% respectively year-on-year.

　　In addition, 96 performance venues in Beijing hosted 160 sets of 452 wonderful dramas. New Year’s concerts, Peking opera, children’s dramas, dramas and various types of films accompany the audience to welcome the New Year. Public cultural service organizations at all levels focus on "Singing Beijing". Six major sections including "Dancing Beijing" provide 156 key online cultural activities with rich content. As of noon on the 3rd, the box office of the city was nearly 50 million yuan.

　　Exhibition evolution shopping malls help the holiday economy, SKP-S "Style in Revolt trend, derived from subversion" trend art exhibition, more street culture and conceptual retail parallel new creative space "THE DROP" presentation; interesting and artistic lighting installation Appeared at the 14th Blue Harbor Light Festival.

UnionPay big data shows that the amount of cultural and entertainment consumption increased by 11.1% year-on-year.

　　Time-honored

　　Sales of many time-honored restaurants exceed 2019

　　Many time-honored restaurants in Beijing launched special gift boxes during the holidays, and also launched promotional activities such as "New Year's Day Free Bean Bags", "Buy New Year's Goods Fully Reduced" and "Members' Lottery" to attract popularity.

　　Two days before the long holiday, the sales of Huatian Holdings Group's time-honored brands increased by more than 50% year-on-year, and the growth rate was more than 20% compared to the normal year (2019).

The sales of time-honored restaurants such as Xinchuan Noodle Restaurant, Huatian Yanji Restaurant, and Tongheju increased by 70% year-on-year.

The sales of time-honored takeaways increased by more than 39% year-on-year, which was twice that of the normal year (2019).

The sales of food delivery such as Tongheju Restaurant and Qingfeng Baozi Shop both increased by more than 70% year-on-year, and Huatian Yanji Restaurant exceeded 50%.

　　On the 3rd day of New Year's Day, the turnover of Quanjude, Hongbinlou, Qingfeng Baozi Shop and Dadong increased by 1.7 times, 1.3 times, 61.8%, and 60.2% respectively year-on-year; third-party platform catering transaction orders and transaction volume increased by 24.6% and 39.2 year-on-year respectively. %.

　　■ Amusement park

　　2.19 million visits to the park area

　　Beijing News (Reporter Zhang Lu) The reporter learned from the Beijing Municipal Landscaping Bureau that from January 1 to January 3, Beijing’s key monitoring parks and scenic spots received 2.191 million tourists, an increase of 39.3% compared to the same period last year. (1.573 million passengers in 2021), an increase of 7.9% compared with the same period in 2020 (2.03 million passengers in 2020).

　　January 3 is the last day of the New Year’s Day holiday. The scenic spots in Beijing’s key monitoring parks received 793,000 tourists, an increase of 39.1% compared with the same period last year (570,000 in 2021), and an increase of 13.3% compared with the same period in 2020. (700,000 passengers in 2020).

　　Among them, city parks received 234,000 visitors, urban parks attracted 382,000 visitors, and 177,000 people chose to visit suburban parks.

There are 17 parks and scenic spots in Beijing with more than 10,000 visitors. The Summer Palace, Temple of Heaven Park, Olympic Forest Park and Taoranting Park have received more than 30,000 visitors. Among them, the Olympic Forest Park receives 39,000 visitors. The amount is first.

　　During the holiday season, all parks will do a good job in diversion of large passenger flow in and around the park and governance of uncivilized park behavior; strengthen epidemic prevention and control, strictly implement code scanning, temperature measurement, "one meter line", scientifically wear masks, and 75% limit. Measures such as regular nucleic acid testing and health monitoring for employees, security, cleaning and other third-party service personnel.

　　Beijing News reporter Chen Lin