3.441 million tourists received during the New Year's Day holiday

　　News from our newspaper (Reporter Zhao Tingting Guo Jia) A reporter from Beijing Youth Daily learned from the Beijing Municipal Bureau of Culture and Tourism that Beijing’s tourism market will recover quickly during the New Year’s Day holiday in 2022, and the city’s key monitored 166 tourist attractions (regions) have received 344.1 tourists. 10,000 passengers, a year-on-year increase of 72.4%; operating income was 31.257 million yuan, a year-on-year increase of double.

　　During the New Year's Day holiday, urban complexes such as commercial districts integrate dining, shopping, culture, entertainment, and sightseeing, with rich experiences and strong appeal.

The top ten scenic spots (regions) in terms of tourist reception in the city are: Wangfujing, Nanluoguxiang, Qianmen Street Scenic Area, Beijing Capital Outlet Leisure Station Scenic Area, Leduogang Holiday Plaza, COFCO·Xiangyun Town, Tiantan Park, Beijing City Olympic Forest Park, Forbidden City, Taoranting Park.

Among them, Wangfujing has received a total of 370,000 tourists, ranking first in the number of tourists in Beijing.

　　With the approaching of the Winter Olympics, Beijing has set off an upsurge of ice and snow sports for all people. The 4 snow rinks and 7 ice rinks in Beijing's parks have a total area of ​​nearly 600,000 square meters. It provides citizens and foreign tourists with ice and snow activities and popular science publicity. The 25 ice and snow activities, including those, attracted the public to enter the ski resort and skating rink during the New Year’s Day holiday, and the city’s ice and snow theme tours continued to heat up.

Big data from the same journey shows that the reception of hotels and scenic spots related to ice and snow tourism has increased significantly during the New Year's Day.

Among them, hotel bookings around ski resorts increased by 140% month-on-month, ski resort ticket bookings increased by 110% month-on-month, and ticket bookings for ice and snow world scenic spots increased by 220% month-on-month.

　　During New Year's Day, Beijing's rural tourism and short-distance self-driving tours are very popular.

According to statistics from the Municipal Bureau of Culture and Tourism, during the three-day holiday, rural tourism received a total of 487,000 tourists, a year-on-year increase of 4.9 times; operating income was 81.204 million yuan, a year-on-year increase of 5.5 times.

Yanqing, Miyun and Huairou are among the top three in rural tourism reception.

According to the booking data of the Lvmom Travel Network, local travel, intra-provincial travel, and surrounding travel have become the mainstream travel methods under the normalized prevention and control of the epidemic, and the New Year's Day holiday accounted for more than 80%.

Qunar.com platform data shows that during the New Year's Day holiday, the search interest for theme parks across the country has increased by more than 2 times than usual. Among them, the number of people who choose to enter Universal Studios Beijing during the three-day holiday on New Year's Day is 2.6 times that of the previous three days.

　　During the New Year’s Day, the city’s cultural travel industry strictly implemented the city’s updated epidemic prevention and control guidelines for hotels, country houses, scenic spots, travel agencies, performance venues, entertainment venues, Internet service venues, libraries, and cultural centers that were updated before New Year’s Day. For reservations, peak shifts, the city’s parks, scenic spots, and entertainment venues are open at 75% current limit, and instantaneous flow is controlled according to local conditions. A series of normalized and precise prevention and control measures such as temperature measurement, code scanning, code verification, and wearing masks have been strictly implemented.