Farmers get rich online (Online China)
The cadre of the Spiritual Civilization Office of Kezile Town, Wensu County, Xinjiang, Adili Aihaiti, is selling local farmers’ handicrafts live on the e-commerce platform.
Photo by Aizezi Shamushak (People's Picture)
Jiangxi’s "e-commerce + finance", Hunan’s live broadcast of goods, Guizhou’s "One Code Guizhou" platform... Consumer assistance is an important measure to consolidate and expand the results of poverty alleviation and promote the comprehensive revitalization of rural areas. The National Development and Reform Commission recently announced a batch of 2021 Typical cases of national consumption assistance assisting rural revitalization in 2009, many of which introduced the new achievements and new experiences of "Internet + consumer assistance", and provided typical experiences and innovative approaches for rural revitalization in various regions.
"Big Platform" Sells "Small Commodities"
In Ruijin City, Jiangxi Province, there is an Internet celebrity grandmother Liao Xiuying who is nearly 90 years old. She has a unique skill in pickling salted duck eggs.
In the past, due to inconvenient transportation, the salted duck eggs she made could only be sold in the nearby market, and at most dozens of them were sold every day.
Now, with the support of the Jiangxi Branch of Postal Savings Bank of China, through the e-commerce platform of "Postal Shopping", "Grandma Liao Salted Duck Eggs" has formed a brand effect and established a professional cooperative with an annual sales volume of more than 1 million pieces.
The reporter learned that the Jiangxi Branch of Postal Savings Bank of China integrated the advantages of capital flow, logistics, information flow, and business flow, and actively created "finance + e-commerce + industry", "finance + e-commerce + capable people", and "finance + e-commerce." +Farmers" and "Finance + E-commerce + Upstream and Downstream" and other credit service models, through products such as "Financial Benefit Agriculture Credit Link" and "Re-employment Loans", support the local characteristic planting and breeding industry, agricultural product processing industry and agricultural modern service industry The development of a new type of e-commerce agricultural business entity.
"With this 100,000 yuan loan, I have expanded the scale of the vegetable planting cooperative and can drive more villagers to get rich." Huashuilin is a famous e-commerce company in Huawu Village, Yeping Township, Ruijin City, Jiangxi Province. +Beneficiaries of "financial" services.
A few years ago, he returned to his hometown to start a business and set up a green vegetable base.
Hua Shuilin said that with the support of bank loans and postal e-commerce platforms, two three-story small buildings were built at home.
"E-commerce delivery vehicles drive directly to your doorstep every day to collect vegetables, and then sell them through the postal e-commerce platform. The price is stable and the sales volume is guaranteed."
It is reported that the Jiangxi Branch of Postal Savings Bank of China has established nearly 250 demonstration sites for inclusive financial services of “e-commerce + finance”, and provided loans of more than 76 billion yuan to Jiangxi, served more than 400,000 people, and provided finance for the revitalization of local villages. support.
"New model" instead of "old channel"
"This tea will have a bit of bitterness as soon as it is imported, and after a while, it will be sweet." Gong Chunping, a big berry tea planter in Zhangjiajie City, Hunan Province, who wears Tujia national costumes, explained to the audience in front of the live broadcast of the e-commerce camera. It has the characteristics of local specialty berry tea.
This is a public welfare live broadcast jointly launched by the "Mango Cloud Supermarket" and the Zhangjiajie City E-commerce Association in Hunan Province to help local farmers and enterprises sell specialty agricultural products.
It is understood that Happy Shopping, a subsidiary of Hunan Broadcasting Film and Television Group, has set up the "Mango Cloud Supermarket", a public welfare platform to help farmers, and enters various counties and cities in Hunan through live shopping to create business cards for local specialty agricultural products.
On the "Mango Cloud Supermarket" platform, farmers who settled in can "open a store and live broadcast with one click", and consumers can watch live broadcasts and purchase products through multiple channels such as Happy Shopping Channel and WeChat Mini Programs. Direct connection between "one kilometer" and "last kilometer".
In order to allow more farmers to change their old channels and take advantage of e-commerce live broadcasts, "Mango Cloud Supermarket" has carried out live broadcast training for new farmers and young poverty alleviation experts in Hunan Province to cultivate live broadcast talents.
"If it weren't for the live broadcast, how could our local bacon sales be so good!" Liao Yanfei, who became the "Xiangxi Phoenix Bacon Brother" by a netizen, attracted more than 40,000 fans and sold 2,300 bacon.
"Mango Cloud Supermarket" has established 25 live training bases in Hunan and has trained more than 330,000 people in total.
Leveraging on the platform advantages of Hunan Broadcasting and Television, "Mango Cloud Supermarket" also launched a large-scale live broadcast evening party, opening up a new model of TV media to help farmers and poverty alleviation.
For example, the live broadcast of "Let's Go, Brother" attracted nearly 100 million viewers, and the total live broadcast volume reached 102 million yuan.
Together with the Hunan Provincial Women’s Federation, the live broadcast party of "Sister, Sister" also received nearly 14 million yuan in total shipments and sold more than 1.2 million pieces of agricultural products.
"Small farmers" docking with "big market"
Open the WeChat mini program of "One Code Guizhou", and a market scene in the style of traditional Chinese painting is presented.
"Classic Lamei Shop", "Plateau Small Brewing Workshop", "Pingcha Xuan"... Click on the shop on the screen, and it will automatically jump to the corresponding Guizhou specialty product purchase page.
This is the New Year's Day held recently on the "One Code Guizhou" platform, attracting 37,000 merchants to participate, more than 100,000 kinds of products, and providing consumers with a variety of discounts.
"One Code Guizhou" is a "smart business big data" platform under the guidance of the Guizhou Provincial Department of Commerce and the Guizhou Provincial Big Data Development Administration, and Guizhou E-commerce Cloud Company is responsible for the construction and operation of the "Smart Business Big Data" platform.
The platform includes three major sections: information collection, one-stop shopping, and data management. It opens up circulation links such as production, supply, and sales, and realizes an effective connection between "small farmers" and "big markets."
The grapes of Dushan County, the sugarcane of Zhenfeng County, the radishes of Xingyi City... The operation of "One Yard of Guizhou" has successfully sold agricultural products from all parts of Guizhou Province to the whole country.
"One Yard of Guizhou" recently opened the first New Year's Day Festival, and the products on the shelves cover most of the high-quality specialty products in Guizhou.
"I hope that energy saving for the New Year will further stimulate consumption and allow consumers to buy the most satisfactory products at the most favorable price." said Zhou Kai, general manager of Guizhou E-commerce Cloud Company. Next, "One Code Guizhou" will also optimize village-level e-commerce. With the function of outlets, we will better play the role of inclusiveness, and continue to promote the "exchange of Qianhuo".
A report released by Pinduoduo a few days ago shows that "new farmers" have effectively increased the added value of agricultural products through the effect of e-commerce, and further promoted the brand of origin in agricultural production areas.
Since its launch in 2019, Pinduoduo’s “Ten Billion Subsidy” channel has continued to cover more than 10,000 high-quality agricultural products merchants, and has accumulated more than 30,000 agricultural products online, which is not only conducive to consumers to buy good products at affordable prices, but also to help farmers Improve product quality, create a good brand, and sell at a good price.
Li Zhen