For elementary school student Le Yijia, the addition of a school reading room with more than 4,000 extracurricular books is a huge temptation-"All homework is left home to do, and the time in school is spent reading more books. "
On December 30th, Pinduoduo’s “Reading for You” charity donation campaign landed in Jiangxi for the first time. It walked into Shebu Village Primary School, Wentang Town, Yichun City, Jiangxi Province, enriched the reading room for this primary school with 128 students, and donated more than 4,000 books. Extracurricular books and supplementary books, bookshelves, desks and other supporting facilities in the reading room, together with children’s literature writer Yu Hong, young science fiction writer Duan Ziqi, reading expert Ma Ling, and domestic well-known media Southern Weekend reporter Liu Youxiang, and other professionals to bring students Here comes a feast of reading and writing.
Reading expert Ma Ling led the students to read the picture book "I Am Tyrannosaurus Rex" with eloquence.
This event was jointly initiated by Southern Weekend and Pinduoduo's "Read for You" charity donation action. Contemporary Charity provides strategic charity support. The project aims to expand the quality of rural schools through the construction of reading classrooms, book donations, and campus reading courses. Reading resources, so that more rural teenagers can enjoy the fun of reading.
Find the answer from reading
On December 30th, the young science fiction writer Duan Ziqi brought a reading sharing lesson to the students in the fifth grade of Shebu Village Primary School. Knowledge, what else do they need to know? What can they gain from reading? What is the meaning of literature and writing?"
Le Yijia, who is in the second grade, is trying to find these answers through reading.
Her family is not rich. There are only two extracurricular books given by her aunt, which have been ripped apart.
Le Yijia, who is trying to find a bigger world through reading, saves school time to read more books, "all my homework is left home to do".
Her language teacher, Teacher Liang, feels sorry for this sensible child and will allow her to take the school books home to read. "The child is very interested in reading and hopes to meet her demand for knowledge within the scope of her ability."
Because of similar experiences, children’s literature writer Yu Hong felt the same way, “When I was a child, I lived in the countryside. Compared with other children, I am very fortunate that my father is an educated teacher. He understands the importance of reading. I will prepare some extracurricular books, which leads me to the road of reading."
"If I hadn't read in my childhood, I wouldn't be a writer." Yu Hong gave a reading lesson to the third grade students of Shebu Village Primary School.
In the first and second grade class, Ma Ling, a reading expert with strong voice, led the students to read the picture book "I Am a Tyrannosaurus Rex" with passionate words and rich body language, full of infectious teaching method , The smooth and natural interaction with the students benefited the teachers who were listening.
Southern Weekend reporter Liu Youxiang showed the children the people and world they saw in reading, talked about Kunqu opera, talked about how people deal with difficulties, and talked about the universe and Mars.
In the reading class of children's literature writer Yu Hong, the students not only opened their eyes, but also germinated an interest in exploring reading.
“Children who love to read must take a much broader path.” Zou Can, the principal of Shebu Village Primary School, has insisted on holding reading activities in the school for 4 consecutive years, and fostering a good reading atmosphere for children. “Reading by writers and experts today The class not only opened the eyes of the students, but also allowed the teachers to learn more ways to teach reading, teaching them to fish, and teaching them to fish, which is particularly good."
Reading as a beacon
"I like the story of "The Three Monks" the most. I hope I can read more books." Le Yijia's small wish was fulfilled. Flames, starting from the second half of December, they have organized and numbered the new books brought by Pinduoduo's "Read for You" charity donation campaign one by one, and placed them on the new bookshelves in different categories, enriching more than 4,000 books. The reading room for extracurricular books and supplementary books has been renewed to help children find a door to a larger world in reading.
After receiving the donated 4,000 books, in order to make it more convenient and orderly for the students to borrow, the teachers of Shebu Village Primary School put a code on each book.
I hope that this kind of activity can continue to go to more and farther places, "like a beam of light surrounded by another light, illuminating oneself and illuminating the country."
"Today's children, the material life and spiritual life are far more colorful than ours. But I still pay attention to the reading of rural children from time to time." Yu Hong feels that although society is developing and the times are progressing, there are many places. There is still room for improvement in children’s reading status.
"The'Read for You' charity donation activity is not only for books, but also for the children in rural areas. It is not only the reading method, but also the spirit of reading. I believe that every such charity activity will be created for rural children. A whole new world of reading and change their lives."
Let the reading spark start a prairie fire
"How did the master come? Masters grew up from books." Ma Ling hopes that through reading, one can plant seeds in the hearts of children, and they can grow into powerful trees in the future.
And the effect of reading has already taken shape in Le Yijia-"I want to be a teacher in the future and can teach everyone knowledge."
In order to ignite the light of reading in the most basic mountainous areas and villages in China, starting from April 2021, Pinduoduo will confirm knowledge inclusiveness as a long-term strategy, and launch a large-scale "Reading Month" event to support writers and high-quality works. The Voice Creator Program" and the "Reading for You" charity donation program, combined with the media, writers, publishing houses, etc., entered the most remote mountainous elementary and middle schools in China, and contributed a corporate responsibility to the promotion of rural cultural revitalization and knowledge sharing , Add a corporate power.
"To really stay down." This is the philosophy of Pinduoduo's "Reading for You" project team.
Every book list for a specific elementary and middle school has been added and deleted, and every long journey has gone through thousands of kilometers.
"Every book list in the donation action will ask for professional opinions from educators, writers and cultural people. The donated books for every elementary and middle school in remote areas are carefully selected by the project team based on the specific situation of the donated school High-quality genuine books.” said the relevant person in charge of Pinduoduo.
So far, the first stop of the “Reading for You” charity donation campaign started from Liangshan Yi Autonomous Prefecture in Sichuan Province. Currently, it has been in Hubei, Xinjiang (Bazhou, Tacheng), Qinghai Delingha, Gansu Yongdeng, Guizhou, Yunnan, and Jiangxi. In remote areas such as, Anhui and other places, a charity donation of "Reading for You" was launched to elementary and middle school students, with a total of more than 120,000 books donated.
On the Pinduoduo platform, national reading has gradually become a habit of new consumer groups.
Data shows that in 2020, more than 400 million people will purchase books through Pinduoduo, and the number of book purchase orders from rural areas has increased by more than 180% year-on-year.
The relevant person in charge of Pinduoduo stated that the follow-up of "Reading for You" will continue to go to rural schools, donate books to the children, and study with the children, so that children in China's most remote mountainous areas can also see a wider world.