China News Service, Beijing, December 30 (Reporter Du Yan) Today, the reporter learned from the Beijing Department of Commerce that the third-party monitoring agency's location selection in China shows that in 2021 there will be 901 first stores (including flagship stores) in Beijing. Nearly 5 times the number of first stores in 2020.

Among them, 205 new stores were added in the fourth quarter, and the number of new stores in a single quarter continued to increase significantly.

　　In terms of first store types, there are 3 first stores in the world, 7 first stores in Asia, 59 first stores in China, and 832 first stores in Beijing.

International brands have entered the market, and a large number of well-known high-end retail brands at home and abroad have appeared in the form of global flagship stores and concept stores, creating high-level first stores, including the Italian brand FILA global concept store, and Li Ning's high-end sports fashion brand "LI-NING1990" the world's first store , French jewelry accessories brand SATELLITE global concept store, Spanish brand TINYCOTTONS Asian flagship store, British brand Manchester United Dream Theater first store in Asia, etc.

　　In terms of brand ownership, there are 767 Chinese brands, accounting for about 85%; there are 134 international brands, accounting for about 15%.

In 2021, Beijing attracted a total of fashion brands from 23 countries and regions, including 29 American brands, 21 Italian brands, 18 French and Japanese brands, 11 Korean brands, 8 German brands, and Swiss and British brands. 4 brands, 3 Australian brands, 2 brands each from Belgium, Thailand, Spain, and Singapore, 1 brand each from Denmark, Norway, Sweden, and India; and 6 multinational co-brands.

Local brands have risen strongly. Internet celebrity brands from all over the country, such as Tao Taoju, Xiaofangniu, and Momo Dim Sum Bureau, have gathered in Beijing; online consumer brands such as Xiaoxiandun and Jialuo Life have opened their first offline physical stores in Beijing.

　　From the perspective of business distribution, the number of first restaurants in the catering business is the largest, with a total of 468, accounting for 52%; the first retail stores are 276, accounting for more than 30%; there are 75 businesses in leisure and entertainment, life services, and children’s experience. 52 companies and 24 companies account for about 17% of the total.

　　In terms of distribution area, Chaoyang District has 483 first stores, accounting for nearly 54%, ranking first among all districts; Dongcheng District, Haidian District, Xicheng District, and Fengtai District each have 142, 73, 49, 43 first stores. The home is located in the third echelon; the traffic effect of Beijing Universal Resort continues to be released, and the number of first stores in the city's sub-center throughout the year has surged to 42.

There are 22 first stores in Daxing District, ranking first in the new city.

In addition, there are 13 in Beijing Economic and Technological Development Zone, 11 in Changping District, 7 in Fangshan District, 6 in Mentougou District, 5 in Shunyi District, 2 in Huairou District, 2 in Shijingshan District, and 1 in Pinggu District.

　　In terms of the distribution of business districts, the Sanlitun business district is a veritable first store harvester, with 136 first stores settled in the first store; 127 first stores in the CBD business district, including more than one-third of international brands, with distinctive international attributes; Wangfujing, Chaoyang The five major commercial districts, including Wai, Yandaixiejie, Shuangjing, and Wangjing, attracted more than 30 first stores; in addition, Xidan, Yaao, Zhongguancun, Fengtai Science and Technology Park, and Chongwenmen attracted more than 15 first stores.

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