China News Service, Hangzhou, December 29 (Hu Yixin) On the 29th, the reporter learned from the Zhejiang Provincial Consumer Protection Committee that the five platforms of Taobao, Pinduoduo, Jingdong, Kuaishou, Douyin and related anchors have been submitted as scheduled. According to the rectification report, all platforms and the anchors involved have a correct attitude, and put forward rectification measures that are feasible and highly targeted.
During this year's "Double Eleven" period, the Zhejiang Provincial Consumer Protection Commission conducted consumer experience on the five major platforms "Double Eleven" live broadcasts, and found that nearly 40% of the products did not meet national standards.
On December 23, the Zhejiang Provincial Consumer Protection Committee interviewed the five major platforms and related anchors on the results of the consumer experience, and required a formal rectification report to be submitted within 3 working days.
It is reported that in response to the non-standard live broadcast behavior of the anchors found in this consumer inspection by the Zhejiang Provincial Consumer Protection Committee, and the products that did not meet the national standards during the test, each platform has responded one by one by stopping the broadcast, deducting points, and liquidated damages. The anchors involved will be punished by other methods, and all commodities that do not meet the national standards will be removed from the shelves and sealed up, and advance pre-compensation funds will be set up to protect consumers' return and refund requirements.
While handling the problematic commodities and the anchors involved in a timely manner, all platforms have also submitted improvement measures on how to strengthen supervision, regulate anchors' behavior, and improve the quality of products in the future.
For example, Taobao platform stated that it will actively supervise institutions and anchors to select products; Pinduoduo platform stated that it will use technical means to focus on controlling risk-related stores and product live broadcasts; Jingdong platform stated that it will establish strict control standards and principles Strict access standards will be implemented for sales merchants; the Kuaishou platform will strictly review new merchants through system intelligent monitoring and manual multi-dimensional audits; the Douyin platform will adopt a "machine + manual" review method , The intelligent technology is widely used in live broadcast audit work.
The relevant anchors involved in the problem also submitted rectification instructions within the time specified by the Zhejiang Provincial Consumer Protection Commission, and promised to the Zhejiang Provincial Consumer Protection Commission that they will operate in compliance with the law in the future. In the future, they will further strengthen the study of relevant laws and regulations, regulate the live broadcast behavior, and put an end to it. The same problem occurs.
For example, Li Jiaqi’s operator (Meiwan Shanghai Network Technology Co., Ltd.) stated that it will immediately stop selling related products and make changes to all the products in the inventory. After the changes are completed and a new round of inspections, the related products will be re-listed; Timor Xiaoxiao Crazy said that it will Expand the product selection team, strictly control the product selection process, ensure product quality, and form a normalized mechanism for staff training every 2 months; Rongwei No. 7 (Xiao Xuange) expressed that it did not comply with the purchase Consumers of national standard commodities shall set up advance pre-indemnity funds and actively return compensation to consumers.
The relevant person in charge of the Zhejiang Provincial Consumer Protection Committee stated that according to the rectification measures submitted by each platform and the anchor involved, unannounced visits will be organized in a timely manner, and the platform and the anchor involved will be thoroughly rectified in place.
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