China News Finance, December 29 (Reporter Zhang Ni Zhang Xu) According to the seventh national census data, the population of our country aged 60 and above reached 264 million.
It is predicted that during the "14th Five-Year Plan" period, the nation's elderly population will exceed 300 million.
This has generated huge consumer demand and has also given broad prospects for the "silver economy".
The scene of the roundtable dialogue at the 2021 China Singapore Finance and Economics Conference.
Photo by China News Agency reporter Tian Yuhao
On the 29th, in the roundtable dialogue session with the theme of "Big Health Economy in the Post-epidemic Era" at the 2021 Sino-Singapore Finance and Economics Conference, Du Peng, Vice President of Renmin University of China and Vice President of the Chinese Society of Gerontology and Geriatrics, China Policy Science Research Council Xu Hongcai, deputy director of the Economic Policy Committee, and Chen Qiulin, deputy director of the Health Industry Development Research Center of the Chinese Academy of Social Sciences, and deputy director of Contemporary China Publishing House, discussed together.
Xu Hongcai said that my country's consumption situation has undergone profound changes.
From a macro perspective, my country's per capita GDP exceeded 11,000 U.S. dollars last year and is expected to exceed 12,000 U.S. dollars this year.
The basic daily material consumption can be met, and the next step is the rising demand for improved and upgraded consumption.
"We need to mobilize the enthusiasm of all aspects of society through policy innovation, and guide the flow of resources to upgrading, improving, and consumption structure adjustment areas, especially the big health." Xu Hongcai said.
In his view, in the next few years, the "post-60s" population will retire faster, and my country is on the eve of shifting from an aging society to a deeply aging society.
In the future, health needs and elderly care needs are coming. This is a challenge as well as an opportunity.
How to deal with the challenge?
Xu Hongcai believes that from the perspective of the government, it is necessary to promote the equalization of basic public services.
On the supply side, it is necessary to provide protection for low-income groups, especially the elderly.
From the perspective of planning, community pensions and professional pension institutions, the development of multi-level pension systems must go hand in hand.
"Now we encourage large-scale home care and community care, but the supporting services have not kept up, so these hardware and software need to be updated and upgraded. The "14th Five-Year Plan" also mentioned that the focus should be sinking, especially the county economy, The public services of Shenyang Market, such as medical and health care, and community sports facilities also need to be updated and upgraded."
"On the other hand, market forces must play a greater role." Xu Hongcai said that some insurance companies, including real estate developers, have invested a lot in retirement real estate, but they are not enough. One is not enough in scale, and the other is hardware and software. Needs to be improved.
Therefore, in the future, through the guidance of policies and planning, we must guide social capital to continuously flow into related industries.
From October 14th to the end of October, the first Silver Hair Shopping Festival was held in Tianjin.
Photo by China News Agency reporter Tong Yu
Du Peng analyzed that the pension industry must grasp structural changes and seize opportunities for development.
"The old people we are facing now, especially those born after 1962 from next year. Among the new old people, not only are the 60-69-year-olds in the majority, but their health and education levels are also undergoing rapid changes. Du Peng emphasized that it is necessary to recognize such a structural change, not just an increase in the number of people.
Who can catch the current healthy, young people, who can develop.
Du Peng said that old-age care is not only about taking good care of disabled elderly people. These disabled elderly people account for only about 17% of the entire country, and more than 83% are healthy elderly people.
The large number of elderly care needs of these elderly people are in the community, and it is necessary to consider how these people's needs for elderly care are met.
"For example, many young people now want to travel and maintain their health. You can see that there is no information on the Internet for how to book a room, where to park, and what kind of resources are there." In Du Peng's view, Clarify the list of basic elderly care services while linking supply and demand.
At the same time, companies should pay the most attention to where people are willing to provide for the elderly, and resources should sink to families and the elderly. Only this type of company can develop the most.
Chen Qiulin pointed out that innovation is the key to seizing the opportunities brought by the "silver economy".
In his view, innovation is to meet those unmet needs.
There are still many needs of the elderly that have not been met. The reason may be that the innovative people have not really experienced the life of the elderly.
"Many of the elderly care products on the market are not really needed by the elderly. There are elderly people in our family. He said that he can't find what he wants. But looking at Japan and Germany, there are many products targeted at the characteristics of the elderly. , Which shows that there is a lot of market space in the future."
Chen Qiulin believes that there are still many service models that have not been developed.
Such as will management, helping the elderly deal with relics, and so on.
"Through the Internet, many difficult problems can be solved, and we look forward to promoting the consumption of the elderly through the innovation of the'silver economy'." (End)